Limited-Time Pop-Up Store for the Uniquely Delicate THE chocola in Shibuya!

Experience the Ultimate Gâteau Chocolat at ShinQs

Get ready for an extraordinary culinary experience this holiday season! From November 27 to December 3, 2025, Serendipity Co., based in Nagoya, Japan, will unveil a limited-time pop-up store at the renowned Shibuya Hikarie ShinQs. This event marks a much-anticipated return after a year, bringing the elusive THE chocola to the vibrant heart of Shibuya.

The Chocolate Delight: What is THE chocola?

A Revolution in Texture

Often, when you think of dark chocolate cakes, a heavy and dense texture comes to mind. However, THE chocola shatters this perception with its remarkably light and airy texture, reminiscent of a soft, melting chocolate cloud. It’s made using a unique super-fine meringue, ensuring that each mouthful is an experience unlike any other.

Premium Cacao Blends

Quality is the driving force behind THE chocola. The cake incorporates a carefully crafted blend of four high-quality cacao varieties. These include Criollo, Carabao, and Guayaquil species, which are sourced at significantly increased prices compared to just five years ago, emphasizing the care and commitment to excellence in every bite.

Simple Elegance in Ingredients

The highlight of THE chocola lies in its simple yet luxurious ingredients, composed solely of high-grade cacao, eggs, fresh cream, butter, beet sugar, and a dash of salt. Notably, it is gluten-free and contains no white sugar, allowing the natural flavors to shine through.

A Shopping Experience Not to Miss

Exclusive Offerings

At the pop-up, fans can purchase THE chocola and its delightful matcha variation exclusively. Given the current one-year waiting list for online orders, the Shibuya store offers an irresistible and rare opportunity for chocolate aficionados.

Pricing Changes Ahead

Due to rising ingredient costs, the original prices for THE chocola will be adjusted starting next year. As it stands, the price of THE chocola will increase from ¥5,000 to ¥7,000, while the matcha version will go from ¥6,000 to ¥8,000. Now is the time to indulge before the price hike!

Shopping Details

- Location: Shibuya Hikarie ShinQs, B2 Food Stage, 2-21-1 Shibuya, Tokyo
- Dates: November 27 - December 3, 2025
- Opening Hours:

- Monday to Saturday: 11 AM - 9 PM
- Sundays and Holidays: 11 AM - 8 PM

Since the Nagoya store sells out every day by early afternoon, this pop-up provides a golden chance to secure these luxurious treats just in time for Christmas and New Year’s celebrations. Bring some magic to your holiday festivities with the sublime taste of THE chocola.

A Personal Touch from the Creator

In a recent Instagram post, Akiyo Sawada, the mastermind behind THE chocola, shared a heartfelt note, connecting personally with fans and chocolate lovers. The creativity and passion behind each cake promise a product that is as exceptional as it is delicious.

Connect and Learn More

For those interested in exploring more about THE chocola, visit their official website and follow their social media for updates:

Contact Information

For media inquiries, please reach out to:
[email protected]
Phone: 090-6959-3597 (Sawada)
Responses may take between 12-24 hours due to ongoing production responsibilities.