VASIC Launches Exclusive Pop-Up Store at Isetan Shinjuku Celebrating Their 10th Anniversary

VASIC Celebrates a Decade of Style with a Pop-Up Event

The New York-based handbag brand VASIC is marking an impressive milestone as it celebrates its 10th anniversary in 2025. To honor this occasion, the brand has announced a special pop-up store at Isetan Shinjuku, set to run from April 30 to May 6, 2025. This exciting event, titled “Extra Charms, Extra You,” invites customers to indulge in a playful and immersive experience. The goal is to create memorable moments that inspire a sense of joy and wonder.

VASIC has distinguished itself in the fashion world with its unique, minimalistic designs that combine functionality with style. For this event, they are offering a range of charming, whimsical charms that allow customers to personalize their bags uniquely. As charm layering is gaining global popularity, it’s the perfect opportunity for attendees to unleash their creativity and express their individuality.

Among the highlights of the pop-up shop are the two exclusive handbag models created to commemorate the brand's 10th anniversary: the Bivi and Loop Mini Mini. Both bags are designed with versatility in mind, allowing customers to accessorize with various charms to create a distinctive look. Furthermore, VASIC is committed to sustainability, using reclaimed leather from its archives in these new designs, emphasizing an environmentally conscious approach to fashion.

Explore the Bivi: A Compact Barrel Bag

The Bivi, priced at ¥33,000, is a stylish compact barrel-shaped bag that showcases a clean aesthetic with a three-dimensional silhouette. A notable design detail is the striking “V” emblem on the side, representing the brand’s identity. Whether worn alone or adorned with delicate charms on its slender strap, the Bivi embodies the humorous flair synonymous with VASIC’s decade-long journey in fashion. With a variety of colors available, there is something for everyone.

Discover the Loop Mini Mini: A Modern Handbag

On the other hand, the Loop Mini Mini, also priced at ¥33,000, takes inspiration from the classic tote bag. It features a lightweight design that makes it easy to access your belongings, plus an interior pocket for additional storage. By attaching the included strap, customers can wear it as a shoulder bag. While the understated design exudes tranquility, it can be effortlessly elevated by layering charms, transforming it into a canvas of personal expression. As with the Bivi, a wide range of color options is available to suit all tastes.

Pop-Up Store Details

VASIC will also introduce the Bond Mini - Studs bag at this pop-up store, featuring small silver studs for added flair, providing an early chance to purchase it before its broader retail release.

- Event: “Extra Charms, Extra You”
- Dates: April 30 – May 6, 2025
- Location: Isetan Shinjuku, 1F Handbag Section / Promotion
- Address: 3-14-1 Shinjuku, Shinjuku Ward, Tokyo 160-0022, Japan

VASIC has continually strived to create not only stylish bags that can act as conversation starters but also functional accessories that enhance the everyday life of their customers. With materials and colors reflecting poetic inspiration, every item promises to be a cherished partner at any stage of life.

Celebrate this monumental milestone with VASIC and discover the joy of customization at the Isetan Shinjuku pop-up. For more information, visit VASIC's official online store or check out their Instagram.