#Japan #Kanagawa #Fujiya #Peko-chan #Milky Donuts

Fujiya Celebrates the First Anniversary of Peko-chan Milky Donuts

Fujiya's first donut specialty shop, Peko-chan Milky Donuts, opened its first location at Vina Walk Ebina in Kanagawa Prefecture in September 2024. This unique brand draws inspiration from Fujiya's long-standing candy, Milky, which embodies a gentle milk flavor. The celebration commenced on September 12, 2025, to mark the one-year anniversary and will continue with special offers and exciting events across all branches.

The highlight of the celebration includes a gift giveaway for customers who spend over 1,500 yen at the stores, featuring exclusive items including an elegantly designed Bamboo Fiber Mug inspired by Peko-chan. Furthermore, anyone purchasing at least one item will receive a special 1st Anniversary Sticker while stocks last, ensuring that the experience is memorable.

Special Seasonal Flavors

As part of the anniversary activities, new seasonal flavors are being introduced, expanding on existing favorites. The milky cream donut featuring delicious Kagoshima Anno sweet potato flavor is available from September 5, 2025, showcasing the rich, comforting tastes of the fall season. It's crafted with the same Miyazaki milk used in all their original products, ensuring quality and taste satisfaction.

Expansion Plan

Simultaneously, Peko-chan Milky Donuts is actively expanding its presence with the opening of its 12th store at Totsuka Modi, located conveniently in Totsuka, Kanagawa, directly connected to the station. This new store aims to provide a delightful experience for both daily commuters and casual visitors. The operation started on September 5, 2025, featuring a range of products from Milky donuts to premium soft serve ice cream, showcasing Fujiya's dedication to providing high-quality treats.

Grand Opening Promotions

In conjunction with the opening of the Totsuka Modi store, a Lucky Bag promotion will offer customers delightful surprises, including an array of their popular sweets and a donut coupon. This package is priced at 2,777 yen and is available in limited quantities, encouraging customers to grab their share quickly.

As the one-year anniversary approaches, Peko-chan Milky Donuts promises to continue enchanting its loyal customers with exciting products, exclusive deals, and a taste sensation like no other. The perfect blend of nostalgia and novelty keeps drawing clients back for another visit. So, whether you're indulging in the signature Milky donuts or trying out seasonal flavors, there's something delicious waiting for everyone!

To learn more about the locations and offerings, visit their official website: Peko-chan Milky Donuts. Join the celebration and experience pure joy, one donut at a time!