#United States #New York #Selerix #Nayya #Benefits

Nayya and Selerix Partner to Enhance Benefits Decision Support

New Collaboration Brings Benefits Enrollment Guidance to Over 14 Million Users
May 20, 2025 – In a significant move within the benefits administration landscape, Nayya, a prominent benefits experience platform, has partnered with Selerix, a leader in cloud-based benefits management solutions. This alliance aims to deliver an advanced, AI-powered decision support tool that enhances the benefits enrollment experience for over 14 million people across Selerix's user base.

In this partnership, Nayya's innovative tool, Nayya Choose, will be fully integrated into Selerix's existing platform. This means that employers, brokers, and carriers can now offer a more personalized, user-friendly benefits experience, leveraging AI technology to assist users in making informed choices tailored to their individual health and financial circumstances. The collaboration signifies both companies' commitment to creating a smarter and more human-centric approach to benefits.

Revolutionizing Benefits Enrollment

The integration of Nayya Choose into Selerix not only streamlines the benefits administration process but also elevates it through real-time, customized recommendations. Users will receive insights based on their distinct health needs, financial situations, and family requirements, ensuring they can navigate the complexities of benefits enrollment seamlessly.

George Michaels, Chief Revenue Officer at Nayya, emphasized the importance of this collaboration, stating, "Nayya's partnership with Selerix represents a pivotal advancement in making smarter benefits guidance accessible at scale. Our embedded decision support aims to empower employees and enhance the value delivered by employers, brokers, and carriers."

As employee benefits become increasingly complex, particularly beyond Open Enrollment periods, consistent support and guidance are paramount. Nayya's integration allows ongoing assistance for users, ensuring they are equipped to handle changes like salary adjustments, new health conditions, or evolving mental health needs. This proactive, year-round support is crucial for helping employees understand their options and make choices that align with their life circumstances.

Industry Impact and Future Outlook

Industry experts predict that this collaboration will set a new standard in benefits administration. Jasper Purvis, VP of Partnerships and Sales Enablement at Selerix, remarked, "Together, Selerix and Nayya provide the only fully integrated solution of its kind available today. This partnership will redefine the industry for years to come, and we are already witnessing significant traction from employees, brokers, and carriers prioritizing continuous benefits education."

Both Nayya and Selerix are committed to enhancing the overall employee experience by delivering not just functionality, but real, value-adding insights that aid employees in making well-informed decisions about their benefits. With Nayya’s cutting-edge AI technology combined with Selerix’s established presence in benefits administration, the collaboration stands to revolutionize how individuals interact with their benefits.

About Nayya and Selerix

Founded in 2019, Nayya aims to transform benefits experiences by creating intuitive interactions that cater to people’s real-world needs. Their AI-driven platform serves as a crucial tool for leading employers, helping to improve employee resilience and well-being. More insights can be found at nayya.com.

Selerix, known for its robust benefits administration solutions, offers a platform designed to simplify enrollment processes while enhancing data accuracy and decision support. Trusted by over 26,000 employer groups, Selerix supports multiple stakeholders in delivering effective benefits. More information is available at selerix.com.