Discover Butters Pop-up Tour 2026
As we approach White Day 2026, craft enthusiasts and dessert lovers alike are in for a treat! The popular craft butter sweets brand,
Butters, is all set to host the
Butters Pop-up Tour 2026. Scheduled to run from
February 20 to March 31, 2026, this event will take place across
ten selected locations nationwide, offering fans the chance to indulge in unique treats and exclusive sweets.
Special Highlight: Craft Butter Cake Earl Grey
Among the highlights of this tour is the much-anticipated
Craft Butter Cake Earl Grey. This delightful cake features leaves from the renowned
Naganoya Tea Garden in Ibaraki Prefecture, renowned for their exquisite
Earl Grey blend. The tea leaves are meticulously integrated into a rich financier batter, creating a harmonious balance that pairs beautifully with the creamy undertones of the butter. After a hiatus since its limited release in 2022, this fan-favorite is returning, making it an unmissable experience for those who cherish fine sweets.
Price and Availability
The
Craft Butter Cake Earl Grey will be available for
¥1,836 for a pack of five from
February 20, until supplies last. The smooth bitterness and delicate flavor of the Earl Grey provide a wonderful sipping companion to a cup of tea or coffee, making it ideal for White Day celebrations. When lightly toasted, the aromas of butter and bergamot are awakened, allowing you to relish the fresh-baked goodness right at home.
Other Treats at the Pop-up Stores
In addition to the Craft Butter Cake Earl Grey, Butters will feature a selection of their popular items:
- - Craft Butter Cake: A delightful classic available in both 5 and 10 packs, priced at ¥1,728 and ¥3,456 respectively.
- - Butter Milk Cake: Available at ¥1,188 for a pack of 5.
- - Butters Gift Box: This thoughtful gift option, priced at ¥2,160, includes three Craft Butter Cakes, three Butter Milk Cakes, and four Craft Butter Cookies—perfect for sharing.
Pop-up Store Locations and Dates
The Butters Pop-up Tour will be stopping by various locations, offering a delightful experience to those who visit:
- - Parque Avenue Kawatoku: Event space, February 25 - March 15
- - Keio Department Store Seiseki Sakuragaoka: Center court, March 1 - March 14
- - Tokyo Solamachi: Sweets event area, March 1 - March 31
- - Lumine Tachikawa: Second-floor concourse, March 2 - March 15
- - Lalaport Yokohama: North court, March 3 - March 16
- - Urban Dock Lalaport Toyosu: South court, March 3 - March 14
- - Kintetsu Department Store Yokkaichi: Second-floor parking corridor, March 4 - March 17
- - Atre Kawasaki: Tsubaki Plaza, March 5 - March 15
- - Tobu Department Store Funabashi: Concourse area, March 5 - March 14
- - Okayama Takashimaya: Ion Mall Mirai Square, March 7 - March 14
About Butters
Butters is dedicated to creating exquisite sweets that honor traditional craftsmanship and sustainable practices. They carefully select butter and use traditional methods to create new, innovative flavors that appeal to modern tastes. More than just a brand, they embody a philosophy that celebrates nature's bounty while fostering a sense of community through collaboration with local farmers and producers.
For more information on products and store locations, visit
Butters Official Website or follow them on their
Instagram page.
Indulge in the aromatic pleasures of the
Butters Pop-up Tour 2026 and make this White Day unforgettable with delicious, lovingly crafted sweets!