Yen Channel's Alen C Hit Sales Cross 26 Million Yen in Just Six Months

Tremendous Success at Yen Channel

The TikTok live commerce channel, Yen Channel, operated by S Holdings Co., Ltd., has achieved an incredible milestone by exceeding sales of 26 million yen for the specified quasi-drug, "Alen C White 180 tablets." This remarkable accomplishment comes just six months after the product's launch in September 2025, with total sales surpassing 6,500 units. The product's rapid success underlines the effective synergy of live commerce in driving substantial sales and customer interaction.

Overview of Achievements

- Total Sales Volume: Approximately 6,500 units
- Total Revenue: Approximately 26,000,000 yen
- Sales Start: September 2025

These achievements not only highlight the product's market appeal but also indicate the robust relationship between live commerce and consumer engagement. Through efficient marketing strategies and real-time interaction with viewers, Yen Channel has effectively captured the hearts of consumers.

The Role of Live Commerce in Expanding Sales

Since its launch, Yen Channel has garnered significant attention for its authentic product demonstrations and interactive viewer communication. This dynamic approach, which involves responding to viewer inquiries live and providing thorough explanations of the product's benefits, has contributed to the rapid sales growth. Unlike typical fleeting trends, the continued success here showcases a sustainable sales trajectory. The Alen C White product addresses skin concerns like blemishes and dark spots while also helping reduce fatigue and tackle hangover symptoms, making it a well-rounded choice for modern lifestyles.

Product Features and User Feedback

"Alen C White 180 tablets" is formulated with L-Cysteine and Vitamin C, providing users internal support for their health and beauty needs. The increasing number of repeat customers, who state that the product is essential for daily wellness management, reflects the brand's ability to create a loyal customer base through engaging live broadcasts.

About Yen Channel

Yen Channel is one of the leading TikTok live commerce platforms in Japan, known for its extensive sales performance. As part of S Holdings, this channel combines innovative planning, direction expertise, and effective sales pathways, creating countless hit broadcasts across various categories. From beauty and Korean cosmetics to health supplements and in-house apparel brand ABITOKYO, Yen Channel promotes a sophisticated lifestyle. A key initiative under development is the "Regional Revitalization Project," where collaborations with local governments and businesses from regions like Miyagi, Mie, and Hokkaido aim to promote local specialties directly to consumers and rejuvenate local economies. This initiative has already seen remarkable success, amassing over 40 million yen in just two days, establishing a new model for local revitalization through live commerce.

For more details, visitors can check: Yen Channel TikTok.

About S-LIVE JAPAN

S-LIVE JAPAN is a specialized production company operating several live commerce channels, including Yen Channel. It represents live commerce entertainers who excel on TikTok and is recognized as an official creator agency partner (CAP) of TikTok. By bridging creators and companies, S-LIVE JAPAN supports promotional strategies and collaborative initiatives on TikTok, driving impactful marketing results. Notably, in a fantastic achievement, Yen Channel has clinched the number one spot in TikTok Shop's monthly GMV rankings for four consecutive months between November 2025 and February 2026, showcasing effective data-driven broadcast design and brand collaboration strategies.

Channel Overview

- Channel Name: S-LIVE JAPAN
- Channel URL: S-LIVE JAPAN TikTok
- Under the aegis of S Holdings, S-LIVE JAPAN introduces products from approximately 10,000 partner companies through live broadcasts, ensuring a comprehensive approach to product promotion, from cultivating live presenters to providing sales support, creating a new shopping experience where seeing, speaking, and buying merge seamlessly.

Company Profile

- Company Name: S Holdings Co., Ltd.
- Headquarters: 3-5-11 Kamioosaki, Shinagawa, Tokyo
- CEO: Enyon Jin
- Established: May 14, 2012
- Capital: 500 million yen
- Business Areas: Live commerce, live presenter training, brand management, apparel, AI, IT systems
- Website: S Holdings
- Media inquiries for interviews or on-site coverage of live commerce can be directed to our PR contact.