#Japan #Tokyo #Asset Management #Financial Standard #Independent Financial Advisor

Financial Standard Achieves Remarkable Growth in Managed Assets

Financial Standard Corporation, based in Chiyoda, Tokyo, has announced that their managed assets have crossed the impressive milestone of 300 billion yen as of January 14, 2026. This achievement is particularly noteworthy as it marks a rapid increase of 500 billion yen in just five months since passing the 200 billion yen mark in August 2025.

As of December 2025, the company also reported an increase in client numbers, which reached 9,739 accounts with remaining asset balances as of the same date. This growth indicates a steady rise in their services. The company has significantly differentiated itself in the financial advisory market by employing a goal-based approach which has resonated well with both individual and corporate clients.

Growth Milestones

Since its inception in October 2012, Financial Standard has successfully built its managed assets, hitting significant benchmarks over the years:

• - September 2019: 500 billion yen (7 years after establishment)
• - September 2022: 1 trillion yen (3 years after reaching 500 billion)
• - January 2024: 1.5 trillion yen (1 year and 4 months after the previous milestone)
• - October 2024: 2 trillion yen (9 months since hitting 1.5 trillion)
• - August 2025: 2.5 trillion yen (10 months after reaching 2 trillion)

The recent surge to 300 billion yen reflects the company's ability to capture market interest in long-term asset management, especially during periods of changing financial landscapes, such as the introduction of NISA accounts and an increase in global interest rates.

Strategic Market Approach

The company attributes its rapid growth to a strategic approach that sets it apart from traditional investment advisory services in Japan. Financial Standard has made a conscious decision to prohibit short-term trading and individual stock recommendations, focusing entirely on long-term asset management strategies. They avoid discussing market fluctuations and refrain from promoting complex investment products, building trust with their clients by clarifying their investment goals.

In recent months, the rising interest in bonds and mutual funds among clients, combined with the expertise of their advisors, has led to a notable increase in inquiries and consultations.

Emphasis on Relationships and Expertise

Unlike typical industry practices, Financial Standard places great importance on establishing long-term relationships with both clients and employees. They prioritize stable employment by maintaining long-term positions for their staff, who are trained to understand the importance of client asset growth. This approach allows them to provide high-quality service and nurture further growth in managed assets.

Moreover, the internal integration of portfolio managers, real estate appraisers, and financial consultants enriches their service offerings, thereby creating unique added value that accelerates the growth of managed assets.

Future Outlook

The trajectory of asset managed by Financial Standard has sharply increased as the company has scaled. It took about four years to reach 100 billion yen, approximately seven years to get to 500 billion, ten years to hit 1 trillion, and twelve years to reach 2 trillion. With the current business environment aligning in favor of their growth, supported by numerous satisfied clients, trusted partner firms, and government initiatives aimed at establishing Japan as a robust asset management hub, the company is poised for even greater achievements.

Financial Standard is committed to leveraging its strong operational foundation to maximize client benefits, continuously striving towards excellence in service delivery.

About Financial Standard

Founded in October 2012, Financial Standard Corporation operates as an independent financial advisor not affiliated with any specific financial institution, with a focus on long-term asset management based on a goal-oriented approach. With a client base of 9,739 (as of December 2025) and managed assets totaling approximately 301 billion yen (as of January 14, 2026), the company positions itself as a key player in the Japanese financial advisory landscape.

For inquiries or further information, please reach out to Financial Standard Corporation at 03-6843-3900 during business hours (Weekdays 9:00 AM to 6:00 PM).