#United States #Princess Cruises #Pasadena #Rose Parade #Floral Float

Princess Cruises Returns to the 2027 Rose Parade

Princess Cruises, recognized globally as a leading cruise brand, is set to participate in the 138th Rose Parade this upcoming New Year’s Day, January 1, 2027. This marks the second consecutive year that the cruise line will contribute to this prestigious event, embracing the parade's theme of 'Welcome' by unveiling an impressive floral float designed to inspire.

A Floral Journey Around the World

The float, themed “Welcome Aboard – Find Your Story,” takes spectators on a visual journey through some of the most iconic destinations Princess Cruises visits. Marie Lee, the Chief Marketing Officer of Princess Cruises, expressed excitement about bringing a spirit of adventure and belonging to the parade. She said, “Every destination we visit is unique, and every guest finds stories that they share again and again.” This year’s float will embody the brand’s ethos of creating lasting memories through extraordinary travel experiences across the globe.

The float will reflect highlights from diverse destinations like:

• - Alaska: Showcasing majestic glaciers and thriving wildlife, it represents the breathtaking wilderness and natural beauty of the region.
• - Japan: The float will feature elements inspired by cherry blossoms and traditional artistry, highlighting Japan’s rich cultural heritage.
• - Australia: Iconic representations such as the Sydney Opera House and the stunning Outback will celebrate the adventurous spirit of this continent.
• - Europe: Featuring charming villages and dramatic coastlines, it will pay tribute to Europe’s timeless history and vibrant cultures.

Celebrating Togetherness

The Rose Parade has long served as a platform to unite individuals and communities through creativity, shared traditions, and festive spirit. Terry Madigan, President of the 2027 Pasadena Tournament of Roses, emphasized that the inclusion of Princess Cruises aligns perfectly with this year's theme. “Princess Cruises embodies this year's theme 'Welcome' – by bringing people together to celebrate shared experiences,” he noted, adding that the parade serves as a window to foster inclusivity and warmth.

A Masterpiece of Floral Artistry

The Princess Cruises float is not just a collection of flowers; it represents a collaborative effort in floral craftsmanship, designed and built by Artistic Entertainment Services. Measuring approximately 55 feet long and 22 feet high, the float will feature over 320,000 flowers, seeds, leaves, and other natural materials. The use of vibrant colors and rich textures ensures that it stands out as a captivating representation of cruise travel.

As one of the world’s most-watched New Year’s events, the Rose Parade draws an estimated 800,000 attendees and approximately 28 million television viewers in the U.S., alongside millions more worldwide. This year, Princess Cruises aims to charm audiences with its message of adventure, connection, and the joy of shared experiences.

About Princess Cruises

Affectionately known as 'The Love Boat,' Princess Cruises is a hallmark of the cruise industry, dedicated to crafting remarkable vacation experiences for travelers around the globe. With itineraries spanning 345 destinations across all seven continents, the company prides itself on offering personal, high-quality service akin to that found on luxurious yacht-class vessels. From world-class dining options to engaging entertainment, Princess Cruises ensures guests indulge in unforgettable moments and create meaningful connections in some of the world’s most beautiful travel settings.

For more information about Princess Cruises and their exciting offerings, travelers can connect with their professional travel advisors or visit the official website at princess.com. With each journey, Princess Cruises continues its legacy of exploration, inviting guests to explore the wonders of the world and share their own stories along the way.