ZKONG Strengthens Its Position in the Electronic Shelf Label Market with Enhanced Security for Major Retail Chains

ZKONG's Expansion in the Electronic Shelf Label Market

In the evolving landscape of retail technology, ZKONG is carving out a strong niche in the electronic shelf label (ESL) sector. According to a report by Technavio, the global ESL market is projected to expand by $1.64 billion between 2024 and 2028, with an impressive annual growth rate (CAGR) of 15.69%. Leading retail chains such as Carrefour, Aldi, and Kroger are increasingly integrating ESLs as fundamental components of their smart retail strategies, fueling this growth.

Focus on Security and Flexibility

As the adoption of electronic shelf labels across various industries accelerates, critical attention is being paid to the reliability, compliance, and data security of these systems. These factors are becoming significant differentiators among ESL manufacturers. ZKONG stands out as a global leader in providing electronic shelf labels, emphasizing high levels of security and adaptability in its solutions. The company has achieved ISO 27001 and ISO 9001 certifications, which validate its competencies in information security and quality assurance.

ZKONG operates a state-of-the-art automated manufacturing facility spanning 40,000 square meters, maintaining complete oversight of research, development, and production to ensure a seamless supply chain process. The company integrates robust theft and tamper protection into every ESL unit, requiring specialized equipment for removal. Should a label exit a designated area, it can trigger an alarm or visual alert, effectively preventing unauthorized handling.

To facilitate data transmission, ZKONG employs its proprietary Bluetooth 5.1 protocol, which allows for encrypted, tailored usage for clients. Each ESL is assigned a unique key that can be directly imported into the label system, drastically reducing the risk of internal breaches and enhancing the overall security of communications. Furthermore, ZKONG's cloud platform offers centralized management of electronic shelf labels, prioritizing safety, accuracy, and regulatory compliance. This enables real-time price updates and customizable templates tailored to regional retail regulations.

Real-World Applications of ESL Technology

Australian retail chain Blooms The Chemist has utilized ZKONG's electronic shelf labels in its digital transformation, adhering to stringent healthcare regulations. The platform employs AES-128 encryption for data transmission and storage, enabling batch management and synchronization across multiple locations. This allows the pharmacy chain to fully comply with regulatory standards. Stephane Bredenbac, co-founder of Blooms The Chemist, stated, "Electronic shelf labels are a clear choice for the future. They modernize stores and ensure pricing accuracy, leading to better shopping experiences for customers who are inclined to return."

Similarly, the premium chain Sushi Sushi, which boasts over 170 locations in Australia, leverages ZKONG's customizable templates to clearly display allergy information in accordance with food regulations. The cloud-based system centrally manages pricing and promotions across more than 10,000 electronic shelf labels, providing transparency and compliance.

The emphasis on tailored solutions underscores the growing demand for ESL providers to offer flexible support in meeting regulatory compliance and integration. ZKONG assisted AreaPadel.com in integrating electronic shelf labels into its PrestaShop platform, enabling real-time management of pricing and inventory. The incorporation of bidirectional NFC authentication and end-to-end encryption safeguards the system against data breaches and ensures pricing transparency in line with Spanish regulations.

As smart retail continues to grow, competition within the electronic shelf label segment focuses not just on efficiency but also includes security, service levels, and adaptability. Therefore, selecting the right technological partner has never been more critical.

About ZKONG

ZKONG is a global provider of smart retail and Internet of Things (IoT) solutions, specializing in electronic shelf labels, smart LCD displays, and cloud platforms. For more information, visit www.zkong.com.