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FAB Group Launch: A Culinary and Lifestyle Revolution in MENA

On August 19, 2025, DEAL Holdings proudly announced the inception of FAB Group, a groundbreaking venture set to define the culinary and lifestyle landscape across the MENA region. This innovative company, developed by the UAE-based investment firm, is not just focused on food but also aims to enhance lifestyle experiences, thereby elevating the region’s status on the global hospitality map.

A Visionary Approach to Hospitality

FAB Group’s ambitious plans include the introduction of at least 25 new establishments in the UAE over the next five years. This expansion will also span other notable cities in the Gulf Cooperation Council (GCC), such as Riyadh, Jeddah, and Doha, enhancing the region’s diverse hospitality offerings.

The FAB Group intends to combine unique culinary concepts with local cultural elements, providing immersive experiences that captivate not only locals but also international visitors. By incorporating Michelin-starred talents from the UK and Europe, FAB Group's entries into the market promise to set a new standard for dining experiences in the region.

Job Creation and Economic Impact

In addition to its culinary pursuits, FAB Group is committed to fostering local talent and creating substantial employment opportunities. Over the next five years, it is anticipated that approximately 800 new jobs will be generated in the UAE’s hospitality sector alone. This move is a strategic effort to empower local professionals and enhance the overall standard of service within the industry.

Andrew Cullen, the regional food and beverage director for the FAB Group, has expressed optimism about the forthcoming announcements regarding new restaurant concepts that will redefine culinary expectations in the region. He emphasized the Middle East's positioning as a key player in the global culinary scene, suggesting that FAB Group's forthcoming contributions will further solidify this reputation.

Collaboration and Luxury Trends

Moreover, the FAB Group will showcase partnerships with luxury brands, which will include a diverse range of offerings—from upscale restaurants and contemporary cafes to nightlife venues. Multiple flagship projects are already in the pipeline, awaiting announcement in the coming months, promising a blend of luxury and lifestyle that aligns with the evolving preferences of the GCC's demographics.

FAB Group’s CEO, Abdalla Al’Mheiri, stated, “We are excited to debut FAB Group in the Middle East market, marking a significant milestone for the region's hospitality sector, which continues to thrive.” His commitment to substantial strategic investments reflects the broader goals of promoting sustainable economic growth and robust brand development in the region.

The Future Outlook

The formation of FAB Group underscores a pivotal moment for the hospitality industry within the MENA region. As the area strives to boost its global culinary status, initiatives like FAB Group serve as a catalyst for innovation and excellence. By prioritizing high-standard dining experiences and nurturing local talent, FAB Group is poised to make waves across the Middle East hospitality scene, proving that the region is ready to embrace a new era of culinary adventure.

For more information on the FAB Group and its upcoming projects, visit FAB Group Official Website.