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Hyundai Motor America October 2025 Sales Report

Hyundai Motor America has released its sales report for October 2025, revealing a total of 70,118 units sold, marking a 2% decrease compared to the same month in 2024. Despite this momentary dip in overall sales, the company maintained a strong performance in the hybrid and electrified vehicle sectors. Hybrid sales surged by an impressive 41%, while total electrified vehicle sales increased by 8%, emphasizing Hyundai's commitment to leadership in electrified mobility.

Highlights of October Sales

In terms of models performing exceptionally well, the Palisade had its best October ever with 9,549 units sold, which also debuted sales for the Palisade HEV model. Other strong performers included the Sonata HEV, Elantra N, Tucson, and Santa Fe, all benefiting from robust demand for hybrid options. Interestingly, electrified vehicle sales constituted 32% of the retail mix, a testament to the shifting preferences of consumers towards greener alternatives.

Randy Parker, President and CEO of Hyundai Motor North America, noted that "Hybrid vehicles led the way in October with a 41% increase, and electrified sales were up 8%. We observed strong EV demand due to the forthcoming expiration of federal tax credits, which has shifted market dynamics, but we remain optimistic about our trajectory moving forward."

Year-to-Date Performance

For the year-to-date figures, Hyundai shows notable growth with 748,467 units sold in 2025, reflecting a 10% rise compared to 682,296 units sold in 2024. This positive trend reiterates Hyundai’s effective inventory strategies and the robust performance of its dealer network across the country.

Corporate Achievements

Additionally, October not only marked a pivotal sales month but also a month of recognition for Hyundai Motor America. The company achieved a record brand valuation of $24.6 billion, ranking 30th in Interbrand’s 2025 Global Brand Rankings. This milestone represents 16 years of continuous growth in brand value, affirming Hyundai's dedication to excellence.

Randy Parker was also honored as a Visionary Leader by Reuters in its 2025 Automotive D.R.I.V.E Honors, reflecting his impactful leadership in steering Hyundai through competitive waters, particularly in the evolving automotive landscape of electrification and sustainability.

New Marketing Campaign and Awards

Launching a new campaign, “I See You”, Hyundai unveiled the 2026 Palisade Hybrid, uniting vibrant creativity with consumer engagement to enhance brand presence. The 2026 IONIQ 9 was awarded the “Electric SUV of Texas” title at the recent Texas Auto Writers Association Truck Rodeo, affirming its prowess in the electric vehicle segment.

The Insurance Institute for Highway Safety (IIHS) recognized two Hyundai models for their excellent safety ratings; the IONIQ 9 received the TOP SAFETY PICK+ award while the 2026 Santa Cruz earned a TOP SAFETY PICK designation, further solidifying Hyundai’s commitment to safety and innovation.

Community Engagement and Educational Initiatives

Hyundai continues its efforts in community engagement, having donated $5 million to establish the Hyundai College of Education at Savannah State University, marking a significant corporate investment in advancing education and workforce development in Georgia.

Conclusion

As Hyundai navigates its path through 2025, the decreasing overall sales figures juxtaposed with unprecedented growth in electrified segments display an ongoing evolution in automotive consumer preferences. With promises of substantial growth fueled by innovative strategies and community engagement, Hyundai appears poised for success in the competitive auto market landscape.