Hisense Unveils AI-Driven Strategy to Shape Next Era of Smart Living

Hisense's New Vision for Smart Living

In a bold move that solidifies its status as a global leader in consumer electronics, Hisense has revealed a transformative strategy centered around artificial intelligence (AI). The announcement took place at the Global Partner Conference held in New York, coinciding with a key moment in sports: the upcoming FIFA World Cup 2026. Fisher Yu, the CEO of Hisense Group, emphasized that AI is not just a technological trend but a foundational change reshaping the industry.

The Five Pillars of Hisense's Strategy

The strategy introduced comprises five key pillars aimed at expanding Hisense's presence in the AI domain:

1. Enhancing AI Value Chain: Hisense is committed to enhancing its AI capabilities across its entire value chain, emphasizing seamless integration to support smarter product ecosystems.
2. Transforming Smart Devices into Home Companions: Their vision includes evolving smart devices from mere gadgets to intelligent companions that anticipate user preferences and enhance home convenience through innovative AI scenarios.
3. Long-Term Sports Marketing Strategy: Hisense aims to bolster its global brand visibility through sustained partnerships in sports, aligning itself with events that resonate with consumers worldwide.
4. Customer-Centric Service Approach: The company is enhancing user experiences by focusing on services that prioritize customer satisfaction and needs.
5. Deepening Global Operations: Hisense is committed to further globalizing its operations, creating lasting value for clients and partners in diverse markets.

A Commitment to AI Integration

At the heart of Hisense's new strategy lies an unwavering commitment to AI, where the technology will be central to transforming their business operations. Yu expressed confidence that restructuring around AI will lead to significant improvements and innovations in their product range. The company is pursuing advancements in AI hubs, semiconductors, smart energy solutions, laser technology, and automotive electronics, reaffirming its reputation as a pioneer in smart devices.

For consumers, this translates into a new generation of products—smart devices that act as proactive home assistants. These devices can understand environmental cues and discern user preferences, offering personalized experiences that are designed to enhance daily life. Yu explained, "A device simply taking orders is one thing, but a companion that understands and anticipates needs adds real warmth to a home. This is the future of our industry."

The Role of V AI OS

Hisense is already implementing its vision across its ecosystem through its V AI OS. This operating system can learn users' habits and preferences, delivering tailored content recommendations and predictive suggestions exactly when they are needed. Furthermore, products under the ConnectLife integration can learn from user interactions related to cooking, laundry, air management, and energy optimization, making the home smarter and more intuitive.

Building Global Partnerships

Hisense's strategy also involves leveraging sports partnerships to connect with consumers on a global scale. Yu noted the excitement around their collaborations, which have introduced advanced technologies like contemporary LEDs and VAR systems. These relationships not only enhance brand visibility but also facilitate product innovation.

Romy Gai, FIFA's Chief Commercial Officer, acknowledged the strategic value that partners like Hisense bring by continuing to innovate at every level of sporting interactions. According to Haydon Myers, CEO of Harvey Norman Australia, Hisense's ongoing investments in cutting-edge technologies and branding initiatives via significant sports events are paying dividends, demonstrating a commitment to globalization and premium consumer experiences.

Conclusion

As the world continues to evolve through AI, Hisense's forward-thinking approach combines technology and customer-oriented innovations, setting the foundation for a new era of intelligent living. Founded in 1969, Hisense has become a recognized force in the home appliance and consumer electronics sector, with a focus on high-quality multimedia products and smart IT solutions across over 180 countries. Their position as a top player in large-sized televisions underscores their commitment to excellence and innovation, particularly as they prepare to showcase their advancements on the global stage during the FIFA World Cup 2026. Hisense is set to lead the charge into the next era of smart living, combining technology and consumer intimacy for lasting impact.