A Colorful Adventure Awaits: New Block World Event in Koriyama
Get ready for an exciting experience filled with creativity and fun at the New Block World event in MOLTI Koriyama! This special event, celebrating 60 years of Gakken New Blocks, is set to take place from March 20 to 22, 2026. With around 20,000 colorful blocks to play with, children and families can immerse themselves in a world of building and imagination.
Event Highlights
A Playground of Blocks
The event offers a free-entry zone packed with thrilling activities, including a massive block pool where children can dive in and explore. Imagine a sea of giant blocks ready for your creativity! The massive block pool not only provides a tactile experience but also encourages imaginative play. Children can build, knock down, and rebuild their creations, honing their skills and creativity in a playful environment.
The Rolling Queue Coaster
One of the unique attractions at the event will be the 'Gakken New Block Rolling Queue'—a huge roller coaster where children can send balls rolling down a complex track made from New Blocks. This interactive installation will keep the little ones entertained as they experiment with the principles of physics and motion while having fun.
Photo Opportunities
Meet the beloved character Ichiban-kun, who will greet the attendees at the event! This is a perfect chance for families to take photos together, celebrating their fun-filled day at the event.
Exclusive Shop
In addition to the playful installations, there will be a special pop-up store offering unique block parts and accessories. From dinosaur pieces to wheels and train heads, these exclusive items can only be found at the event. Children will have the rare opportunity to build extraordinary creations with parts not available online.
Free Gifts
Don't miss out on receiving a limited-edition Ichiban-kun towel, a special giveaway for shoppers. This towel is a perfect memento from an exhilarating day of creativity.
Event Details
Date: March 20-22, 2026
Time: 10:00 AM - 5:00 PM (last entry at 4 PM)
Venue: MOLTI Koriyama, 1st Floor Event Space
Cost: Free admission
Eligibility: Aimed primarily at children in elementary school and younger.
Entry System: To enjoy the large block pool, a time slot ticketing system will operate, ensuring everyone can have a turn. Tickets will be distributed at 10:00 AM each day, and this first-come, first-served basis means prompt arrival is key!
Important Note: One adult can accompany two children for entry. Parents and children cannot exit separately, so please plan accordingly.
Making Connections
The spirit of the Gakken New Block event is not just in play but in fostering connections between parents and their children. As children engage in the various activities, parents can witness their kids’ imagination blossom. This experience nurtures not only creativity but also bonds that will last a lifetime, giving families a chance to share valuable moments together.
Who are Gakken New Blocks?
Gakken New Blocks are designed for children aged 1.5 and above, making it the ideal first building block for many kids. The philosophy behind New Blocks emphasizes the importance of exploration and experimentation. Children interact with their environment, learning through play as they create, break, and try again—a cycle that builds resilience and innovation.
Conclusion
The New Block World event at MOLTI Koriyama promises a captivating and inspirational experience for families. With its unique attractions offering hands-on exploration and creativity right at their fingertips, this event is a must-visit for families looking to foster their children’s potential and creativity. We look forward to welcoming you!
For more information about the event, visit
MOLTI Koriyama's event page. Follow our adventures and updates on
Gakken New Blocks Instagram.