KANEBO Chooses Eastman Cristal™ One IM812 for Luxurious Eco-Friendly Packaging Solutions

KANEBO's Innovative Choice for Sustainable Packaging

In a bold move to blend luxury with sustainability, renowned Japanese cosmetic brand KANEBO has announced its selection of Eastman Cristal™ One IM812, a specialized PET resin, for the overcap of its new skincare lotion, “Generating Essentials.” This collaboration not only highlights KANEBO’s commitment to high-quality aesthetics but also emphasizes the brand’s proactive approach toward environmental responsibility.

A Commitment to Aesthetics and Durability

According to Shinsuke Magai, a designer at KANEBO, the company sought to embody its philosophy of “Progress Care,” which extends beyond mere beauty to nurturing hope at all stages of life. This innovative lotion packaging aims to reflect care for skin rather than solely focusing on anti-aging solutions. The overcap features a design that marries refinement with innovative materials, showcasing both elegance and durability.

To achieve the desired visual appeal and performance standards, KANEBO required a material that could withstand the rigors of use while delivering on aesthetic expectations. Eastman Cristal™ One IM812 not only met but exceeded KANEBO's requirements, demonstrating impressive results in drop tests and retaining necessary strength even after post-molding painting.

Perfecting the Design

The Cristal One IM812 embodies a pure black hue of exceptional quality, featuring a flawless glossy finish that transitions subtly from opaque to a lighter, transparent black at the top. This aspect of transparency alongside color precision has resulted in a refined, upscale look, ensuring the packaging feels luxurious without overwhelming the consumer with its weight.

As Shota Kawasaki, a packaging engineer at KANEBO, explains, creating this packaging required meticulous coordination between material performance, manufacturing processes, and finishing touches. Several materials were evaluated, and Cristal One IM812 was ultimately chosen for its superior qualities fit for premium cosmetic components.

Embracing Sustainable Practices

Eastman Cristal™ One IM812 is designed not only for aesthetic and strength purposes but also for its recyclability, fitting into existing PET recycling circuits. Although compliance with future EU regulations on packaging waste wasn’t a current necessity for a product primarily aimed at Asian markets, KANEBO consciously opted for a material that anticipates these upcoming standards. This forward-thinking approach reaffirms the brand's dedication to sustainability.

Since its launch in January 2026, the product has received positive market reactions. KANEBO is eager to expand the use of Cristal One IM812 for its upcoming products, showcasing a promising trend in sustainable packaging solutions.

Recognition for Sustainability in Beauty

The partnership's significance is not lost on Tara Cary, Eastman’s marketing director for cosmetic and personal care packaging. She notes that KANEBO’s decision to integrate Cristal One IM812 into its product range exemplifies how Eastman’s materials assist beauty brands in balancing sustainability with peak aesthetics and functionality.

With a long-standing partnership between Kao, KANEBO's parent company, and Eastman, the two organizations share a history of collaborative material innovations. This relationship not only underlines Kao’s confidence in Eastman’s global technical support but also highlights the latter’s expertise in developing high-performance packaging materials crucial for premium cosmetics.

Conclusion: KANEBO’s Vision and Eastman's Expertise

KANEBO’s commitment extends beyond skin care; it encompasses a holistic message of hope and positivity through beauty. Their offerings, rooted in unique skincare ingredients—such as a cream inspired by Taishi, which provides a protective layer similar to that of neonatal vernix—reinforce the brand's philosophy.

On the other hand, Eastman is a pioneering international specialty materials company founded in 1920, dedicated to enhancing user experience through innovative product solutions. Undoubtedly, both entities are paving a way forward in the beauty industry by intertwining luxury, functionality, and sustainability for a brighter, more responsible future.

For more information, visit Eastman's official website.