Hightouch Welcomes Lindsay McEwan as General Manager for EMEA Expansion

Hightouch Appoints Lindsay McEwan as General Manager for EMEA Expansion

Hightouch, a prominent player in the realm of composable Customer Data Platforms (CDPs) and AI-driven decision-making, has recently appointed Lindsay McEwan as the General Manager for the EMEA region. This strategic move marks a significant step in the company’s ambitious plans for growth and innovation across Europe.

Leadership Experience and Vision

Lindsay McEwan brings over 20 years of extensive experience in customer engagement and marketing technology to his new role at Hightouch. His impressive career includes influential positions at major firms such as TIBCO and Oracle, where he was instrumental in developing core technologies that formed the foundation of modern CDP solutions. Notably, he played a pivotal role in leading Neolane's expansion in the UK until its acquisition by Adobe, rebranding it as Adobe Campaigns. McEwan's tenure at Tealium further solidified his reputation, where he successfully expanded the company’s European market to reach $65 million in annual recurring revenue.

In his new position, McEwan aims to help businesses unlock the full potential of their customer data using Hightouch’s cutting-edge warehouse-native technology and AI-enhanced decision-making capabilities. He stated, "Hightouch is redefining how businesses utilize their customer data, moving past traditional CDPs to a model that genuinely delivers value. In the AI era, we’re committed to unifying customer data and powering AI-driven decision-making to ensure every customer interaction remains relevant and relationship-focused."

Expanding Opportunities in Europe

With McEwan at the helm of EMEA operations, Hightouch is well-positioned to seize emerging market opportunities while accelerating its global growth momentum. As more businesses seek adaptable and efficient solutions, Hightouch's innovative approach resonates well with organizations looking to simplify data activation. The flexible nature of Hightouch allows businesses to effectively streamline and analyze their customer data across multiple channels, breaking free from the complications often associated with older models of CDPs.

“Lindsay's profound expertise in marketing technology and data-driven strategies makes him the perfect fit to spearhead our efforts in EMEA,” remarked Kashish Gupta, the CEO of Hightouch. “His successful track record in scaling businesses, combined with his dedication to helping organizations harness customer insights, aligns flawlessly with our mission to transform how companies operate.”

Previously, Hightouch raised an impressive $80 million in Series C funding, which valued the company at $1.2 billion, reflecting the significant demand for its services in today's dynamic business environment. The appointment of McEwan illustrates Hightouch’s commitment to attracting top talent to bolster its innovation strategy and better serve its customers.

What This Means for Hightouch

As Hightouch embarks on this exciting new chapter under McEwan’s leadership, the company is eager to expand its influence and enhance its offerings within the European market. By leveraging existing data warehouses, Hightouch enables companies to effectively unify, analyze, and activate their customer data, creating personalized experiences and optimized operational efficiencies.

With a client roster that includes major brands like PetSmart, Warner Music Group, Calendly, Spotify, and GameStop, the company is well-regarded for enabling businesses to deliver tailored marketing and operational solutions. As it eyes future growth under the guidance of a seasoned veteran like McEwan, Hightouch is poised to continue elevating the standards for data activation and customer engagement across the industry.

In conclusion, Lindsay McEwan’s appointment marks a pivotal moment for Hightouch as it seeks to establish a stronger foothold across EMEA, reinforcing its reputation as a leader in the CDP space. The combination of cutting-edge technology and strategic leadership is set to propel Hightouch into its next phase of growth, ultimately helping businesses harness the power of their data more effectively than ever before.