#Italy #Turin #Reply #AI Music Contest #AI Film Festival

Reply Expands International Competitions with AI Music Contest and Film Festival

Reply is committed to fostering a culture of innovation and engaging younger generations through technology. This year, the company is expanding its creative competitions with the launch of the Reply AI Music Contest and the return of the Reply AI Film Festival. These initiatives not only highlight Reply's dedication to advancing artistic expression but also emphasize the role of artificial intelligence in creative industries.

The Reply AI Music Contest

In collaboration with Kappa FuturFestival, a highly regarded electronic music festival in Europe, the Reply AI Music Contest invites young artists to integrate AI into their performances. The festival will take place in Turin from July 4 to 6, 2025, where finalists will have the opportunity to showcase their skills in front of a live audience. The theme, "Experience of a Beat," encourages participants to craft immersive experiences combining music, visual art, and audience interaction.

Contestants can submit performances lasting up to five minutes, and the entries will be reviewed by a panel comprising DJs, AI artists, Reply's tech experts, and media representatives. Judging criteria will focus on creativity, sound and visual integration, and the potential for live performance.

The Return of the Reply AI Film Festival

Alongside the music contest, Reply is reintroducing the Reply AI Film Festival, which focuses on short films created using AI tools. This festival encourages filmmakers to explore the potential of AI across various stages of production, from scripting and storyboarding to visual effects.

Thanks to an exciting collaboration with Mastercard, finalists will be invited to a premiere event in Venice in September 2025, where the top three films will be crowned winners. This year's theme, "Generation of Emotions," seeks to recognize cinematic works that evoke genuine emotions through AI innovation. The festival has attracted a discerning jury of experts from film, visual arts, and AI sectors to select the top ten original submissions, each limited to ten minutes in duration.

This edition also features two special awards: the Lexus Visionary Award, celebrating innovative work that best embodies the vision of the future, and the AI For Good Award, presented in collaboration with the International Telecommunication Union (ITU) to the film that highlights the UN's Sustainable Development Goals (SDGs).

According to Filippo Rizzante, CTO of Reply, these initiatives aim to promote new technologies among the youth, providing platforms for creative experimentation. He stated, "The Reply AI Film Festival and the Reply AI Music Contest present unique opportunities to harness AI as an ally in the creative process, illustrating how collaboration between humans and technology can lead to groundbreaking new approaches."

Participation and Community Engagement

Both global contests welcome entries from creative talents worldwide. Interested participants can submit their entries through dedicated online platforms: aimc.reply.com for the music contest and aiff.reply.com for the film festival. The submission deadline is June 1, 2025.

These competitions are part of Reply Challenges, a broader program that reflects Reply's commitment to nurturing innovative educational models and engaging younger audiences. The Reply Challenges community has grown significantly, now boasting over 150,000 participants worldwide.

As a leading organization in systems integration and consulting, Reply focuses on designing and implementing solutions that leverage new communication channels and digital media, thereby supporting major industrial players across various sectors. With initiatives like the Reply AI Music Contest and the Reply AI Film Festival, the company continues to pave the way for creative innovation in the digital era.