#China #Hisense #Qingdao #AI Technology #CES 2025

Hisense Unveils Groundbreaking AI Technology at CES 2025

Hisense, a leading name in consumer electronics and home appliances, made waves at CES 2025 with its commitment to revolutionizing home entertainment and smart living through artificial intelligence (AI). The brand showcased its latest innovations under the theme "AI Your Life," attracting attention with a selection of premium products and cutting-edge technologies.

Among the star attractions was the 116-inch TriChroma LED TV, which features RGB Local Dimming Display technology. This large television, enhanced by Hisense's Hi-View AI Engine X, uses AI to optimize image quality dynamically. The TV incorporates intelligent features such as AI Peak Brightness and AI Clear Voice, ensuring an immersive viewing experience filled with vivid colors and crystal-clear sound. Hisense also made an announcement regarding the introduction of a world-first 136-inch MicroLED display, setting a benchmark for high-quality, accessible display technology.

Setting New Standards in Visuals

Hisense has positioned itself as a pioneer in home entertainment, bringing cinematic experiences right into consumers' living rooms. Their range of televisions includes various screen sizes and is designed to deliver exceptional image clarity and ultra-smooth motion control. The range includes models such as the U7 and U8 series equipped with the Hi-View Engine Pro, enabling real-time image analysis and enhancements like 4K upscaling.

Moreover, the U9 series serves as the pinnacle of this technology, highlighted by the flagship Hi-View Engine X, which elevates the quality of audiovisual experiences. Collaborating with the VIDAA Global Smart TV platform, Hisense offers AI-supported content recommendations tailored to users' preferences, enhancing both entertainment and gaming experiences.

Reinventing Home Entertainment

The event featured cutting-edge technologies, including Laser TV, which promotes a revolutionary large-screen entertainment experience. Hisense partnered with Xbox for gaming-centric products, such as the PX3-PRO Laser Cinema and the C2 Ultra 4K Laser Mini Projector, aiming to provide exceptional gaming and cinema experiences with enhanced projection size and outstanding image quality.

The compact Laser TV model showcased also promises unparalleled image quality, blending advanced laser technology with a sleek design for a truly immersive viewing experience. The innovative Rollable Laser TV combines projector and screen functionality to cater to diverse lifestyle needs.

Commitment to Eye Care

In its pursuit of enhancing user experience and comfort, Hisense continues to lead in eye care technology, featuring TÜV Rheinland's Low Blue Light certification across its main range of televisions. Premium models are also Flicker-Free certified, ensuring optimal viewer comfort. The advanced models PX3-PRO and C2 Ultra 4K Laser Projector take these benefits further, verified for features that significantly reduce harmful blue light and color distortion, providing a visually stunning yet healthy watching experience.

Smart Home Innovations

In addition to advances in display technology, Hisense introduced an AI-powered vision for the smart home of the future. The ConnectLife platform showcased how consumers can integrate and manage all Hisense smart devices seamlessly. Notably, the Hisense 7S Washer-Dryer combines AI capabilities with a user-friendly design, allowing for remote monitoring via the ConnectLife app.

The AI-powered BCD-780W refrigerator enhances food inventory management and offers recipe suggestions through voice commands. The Uni Series air conditioning units keep visitors comfortable, intelligently adjusting to optimize the indoor atmosphere.

Hisense's collaboration with Microsoft also highlights the use of Azure OpenAI services to develop superior AI experiences, including an AI recipe assistant and integrated discussions on the VIDAA OS, demonstrating the brand's innovative spirit and technological advancements.

A Vision for the Future

Hisense is committed to transforming how people live, communicate, and enjoy their important moments. From advancements in display technology to immersive entertainment experiences and user-friendly AI applications, the innovations presented at CES 2025 reflect Hisense's dedication to enhancing home entertainment and fulfilling its promise of making life better.

As a world-leading brand in home appliances and consumer electronics, Hisense ranks second globally in TV shipments and first in the 100-inch TV segment. The company continues to expand its footprint, operating in over 160 countries and specializing in multimedia goods and smart home technologies.