Celebrate Your Baby's Special Days with Gelato Pique's New Anniversary Collection

Gelato Pique, a beloved brand known for its comfortable and stylish loungewear, is thrilled to announce the launch of its new Anniversary Collection designed for babies and kids. This collection is perfect for celebrating those precious milestones, such as birthdays and anniversaries, providing both parents and little ones a way to commemorate these special moments together.

Starting from July 1, 2025, the Anniversary Collection will be available at Gelato Pique stores nationwide, on the official online store, the MASH STORE app, and the USAGI ONLINE department store. With a slogan that emphasizes the gentle embrace of special days, this collection aims to make every occasion memorable and stylish.

A Closer Look at the Collection

The Anniversary Collection features a range of delightful items that add a festive touch to any celebration.

1. Birthday Hat

The airy and soft Airy Moco material of the Birthday Hat makes it comfortable for babies to wear during their special day. Adorned with sparkling embroidery that reads “Happy Birthday” and colorful stars, it is the perfect accessory for half-birthdays or birthday photo shoots. With its frilly hem, this hat creates an adorable look that's sure to enhance special family photos.

- Product: Baby Airy Moco Anniversary Hat
- Price: ¥4,840
- Size: F
- Colors: OWHT, PNK (PNK available only at specific stores and online)

2. Crown

This charming crown is embroidered with the brand logo and colorful star motifs and is crafted using the same soft Airy Moco fabric, ensuring it fits nicely on babies’ heads. The adjustable belt at the back allows for use beyond the first birthday, making it perfect for half-birthdays, family celebrations, or sibling parties.

- Product: Baby Airy Moco Anniversary Crown
- Price: ¥4,180
- Size: F
- Colors: OWHT, PNK (PNK available only at specific stores and online)

3. Poncho

The colorful star jacquard poncho will brighten your child's expression. Made with absorbent Airy Moco material, it offers a light and comfortable wear, perfect for any outing.

- Product: Baby Airy Moco Colorful Star Poncho
- Price: ¥7,920
- Size: 70/80
- Color: OWHT

4. Bear Rucksack

This cute bear-shaped rucksack adds a fun element to any birthday party. Made with the light and soft Airy Moco fabric, the rucksack includes detachable ears that can double as a cuddly toy. It serves as a great prop for pictures as well!

- Product: Kids Airy Moco Anniversary Bear Rucksack
- Price: ¥6,930
- Size: F
- Colors: OWHT, PNK (PNK available only at specific stores and online)

5. Rattle

The delightful rattle, filled with a soft bell, is designed for little hands to grasp easily. With the adorable bear face and soothing sound, it makes for an excellent gift for new parents or a lovely addition to nursery decor.

- Product: Baby Airy Moco Anniversary Bear Rattle
- Price: ¥2,970
- Size: F
- Colors: OWHT, PNK (PNK available only at specific stores and online)

6. 2-Way All-in-One

This versatile item features a cute bear motif and transforms easily between a bodysuit and a dress-all, making it perfect for both outings and home relaxation.

- Product: Newborn Baby Bear 2-Way All-in-One
- Price: ¥6,380
- Size: 50
- Color: OWHT

7. Cute Baby Bear Romper

With a rounded collar and balloon silhouette, this romper highlights your baby's cuteness. It's made from 100% soft cotton, suitable for both home and special occasions.

- Product: Baby Bear Romper
- Price: ¥5,940
- Size: 70/80
- Color: OWHT

All prices are inclusive of tax.

Collection Launch Details

- Release Date: July 1, 2025, at all Gelato Pique stores and online stores starting from 12:00 PM JST.
- Online Availability: Available on the official Gelato Pique online store, the MASH STORE app, and USAGI ONLINE.

Gelato Pique has been a leader in loungewear since its debut in Autumn 2008, emphasizing comfort and unique design. Known for premium fabrics and attention to detail, the brand's presence has grown globally, with a store in New York City opening in Autumn 2018. Their dedication to quality and style continues to win the hearts of parents and children alike.

Celebrate every precious moment with Gelato Pique's Anniversary Collection – because every day is a special day worth cherishing.