Rethinks Achieves Top Honors at the 2025 LIXIL Autumn Remodeling Contest

In a remarkable achievement, Rethinks Inc., a Tokyo-based renovation company, has been awarded the top comprehensive points award in the Tokyo region at the 2025 LIXIL Autumn Remodeling Contest. This accolade celebrates Rethinks' dedication to crafting spaces that reflect the unique aspirations and needs of each client. The company operates under the compelling motto, “There is someone who protects your wishes. That becomes your home.”

Additionally, Rethinks triumphed in three product categories, securing the Rumisis Award, the Greentap/Navis Award, and the Inplus Award, dominating the Kanto region with first-place finishes in all three divisions. This brings their total accolades at the contest to an impressive four awards across various categories.

A Commitment to Quality

Rethinks specializes in residential renovations, housing equipment constructions, and space proposals tailored to individual lifestyle and business needs. The company prides itself on a collaborative approach, where sales personnel work closely with project managers, skilled craftsmen, and product representatives to ensure exceptional quality in every project.

The core philosophy of Rethinks emphasizes a robust construction system where high standards of safety, worksite etiquette, and uniformity in execution contribute to the overall improvement of project quality. Their commitment extends beyond mere proposals; the holistic approach incorporates construction quality, site management, and customer service—all integral components that have been recognized through these accolades.

Award Breakdown:

- New Stores Division (1st out of 13 companies nationally): 1st Place
- Overall Division (4th out of 44 companies in Tokyo): 4th Place
- Individual Product Categories: 1st Place (Achieved a Triple Crown)

- Renovio (Unit Bath) Award
- Rumisis (Vanity) Award
- Greentap/Navi Award (Faucet)

Rethinks credits this success to their loyal customers, partner companies, and the dedicated craftsmen who have supported them throughout their journey.

Future Aspirations

Moving forward, Rethinks Inc. remains committed to their guiding principle: a construction system that clients can trust. The company aims to build its reputation on quality and trust, positioning itself as the preferred renovation company for customers across the region.

Company Overview

Founded with a vision to enhance living and business environments, Rethinks specializes in renovations of residential and commercial spaces. With years of experience and proven expertise, they transform customers' ideals into a tangible reality, providing solutions that lead to more comfortable and enriching lives.

Company Information:

- Name: Rethinks Inc.
- Location: 1F Antoria Building, 1-26-6 Kagurazaka-cho, Chuo-ku, Tokyo
- CEO: Masahiro Yuki
- Business Scope: Renovation services for residential and commercial properties
- Corporate Website: rethinx.net