#Japan #Yamanashi #ASTALIFT MEN #Fujiyama Marriott Hotel #Men's Beauty

The Men’s Beauty Retreat

Fujiyama Marriott Hotel, located in the scenic Yamanashi Prefecture, is set to launch a unique partnership with Fujifilm's male skincare line, ASTALIFT MEN, from June 1 to August 31, 2025. This collaboration introduces the exceptional "Men's Beauty Retreat" package, designed specifically for middle-aged and older men who are ready to embark on their beauty journey.

A Growing Interest in Men's Beauty

In recent years, particularly after the pandemic, there's been a noticeable rise in the interest in men's grooming and skincare. This trend is not limited to younger generations, as more mature men in their 50s and 60s are also increasingly conscious of their appearance. Research indicates that while roughly one-third of middle-aged men show an interest in skincare, around 40% feel embarrassed about being seen or recognized while engaging in beauty treatment.

To combat these feelings, Fujiyama Marriott Hotel has carefully curated a retreat that allows men to experience beauty treatments in the privacy of a hotel setting, away from judgmental eyes.

ASTALIFT MEN: Innovative Skincare for Men

ASTALIFT MEN is a high-quality skincare line developed by Fujifilm, focusing on the unique issues faced by men's skin. The retreat provides guests with access to a wide range of ASTALIFT MEN products, including a gel serum designed to form the foundation of any skincare routine. Furthermore, guests can take home a skincare starter kit after their stay, ensuring their beauty journey continues at home.

The highlight of the stay will be the dinner experience featuring the "YAMANASHI BEAUTÉ" course. This course is rich in astaxanthin, a natural antioxidant derived from salmon and shrimp, designed to promote skin health. The beautifully curated menu will also include seasonal fruits from Yamanashi and local Koshu wine, allowing guests to indulge in the region's delicious offerings.

Luxurious Amenities

Guests will have access to the picturesque sauna "CYCL," which offers stunning views of Mount Fuji and Lake Yamanaka. This serene retreat will not only enhance their relaxation but also stimulate their senses in a tranquil environment.

In the realm of beauty and self-care, the Men's Beauty Retreat not only serves as a perfect getaway for those ready to enter the world of aesthetics but also makes for a wonderful Father’s Day gift, providing fathers with a special opportunity to explore skincare.

Creating a Personalized Experience

With an increasing number of skincare products tailored to middle-aged men, the interest in personal grooming has never been higher. Surveys show an astonishing amount of men actively seeking skin health solutions, but many still struggle with societal perceptions. Fujiyama Marriott Hotel, therefore, has meticulously designed this retreat in partnership with Fujifilm to provide a safe and intimate environment conducive to self-care and relaxation.

An Overview of the Men’s Beauty Retreat

• - Period: June 1, 2025 – August 31, 2025
• - Starting Price: 48,377 JPY per night for one guest (based on twin occupancy)
• - Includes:

- Accommodation in a premium room with a private onsen
- Dinner at the hotel featuring the YAMANASHI BEAUTÉ menu
- Buffet-style breakfast
- Premium ASTALIFT MEN starter kit to take home
- Entry to the sauna facility "CYCL"
- Informational guidebook authored by onsen advisors
- Seasonal fruit and wine from Yamanashi served in the room

This extraordinary package is an opportunity to experience beauty in a setting of luxurious comfort and natural beauty. Book your spot in advance, as only three rooms are available nightly, ensuring an exclusive experience.

For more details, visit the official retreat website: Men's Beauty Retreat.