#United States #Tequila #Stamford #Grupo Jumex #hard nectar

Introducing Jumex Hard Nectar® with Tequila

Grupo Jumex and AriZona Beverages Company are excited to unveil the latest addition to the Jumex Hard® franchise: Jumex Hard Nectar® with Tequila. This innovative ready-to-drink (RTD) beverage represents a significant evolution in the alcoholic beverage market, merging real fruit with reposado tequila sourced from Jalisco, Mexico.

Available in Strawberry, Mango, and Watermelon flavors, Jumex Hard Nectar delivers a smooth 10% ABV experience packaged in portable, resealable 16 Fl. Oz Tetra Paks. Each sip encapsulates the rich, authentic sweetness of Jumex nectar, perfectly complemented by the complexity of tequila aged for at least two months in American white oak.

Building on the success of the Jumex Hard® launch in 2024, this new line extension marks an important milestone for Grupo Jumex and AriZona Beverages. With over 65 years of expertise in fruit beverages, Jumex combines its knowledge with AriZona’s proven track record in innovative drink marketing, setting the stage for a successful national rollout beginning this fall. The initial distribution will feature select markets in California, Nevada, Arizona, Colorado, Texas, New York, and Florida.

Crafted with commitment to quality, the Jumex Hard Nectar with Tequila feeds into consumer desires for beverages filled with flavor and authenticity. Salvi Folch, CEO of Jumex, expressed, "Today's consumers are looking for ready-to-drink beverages with more flavor, more authenticity, and more character. Jumex Hard Nectar with Tequila is a natural next step for the Jumex Hard Franchise. It brings together our fruit expertise, our Mexican heritage, and authentic reposado tequila to create a premium adult beverage experience that feels both familiar and new."

Abid Rizvi, CEO of AriZona Beverages, added, "This is exactly the kind of innovation we are known for: authentic ingredients, bold flavor, and an offering that stands apart from everything else on the shelf. Jumex Hard Nectar with Tequila unites Jumex's fruit expertise with AriZona's branding power to create a convenient premium RTD for modern drinking occasions."

The environmentally friendly packaging for Jumex Hard Nectar addresses the growing demand for sustainability. The resealable Tetra Pak design not only enhances portability but also promotes recycling, aligning with consumers' increasing expectations for eco-conscious products.

In summary, Jumex Hard Nectar® with Tequila is more than just a drink; it reflects a trendy lifestyle that embraces rich flavors and unique experiences. For those ready to explore this innovative offering, more information can be found at jumexhard.com, where the spirit of innovation meets the essence of authentic Mexican craftsmanship.

Grupo Jumex has been a staple in the food and beverage industry since 1961, renowned for its iconic fruit beverages. The partnership with AriZona Beverages, a beloved American brand established in 1992, underscores the importance of authenticity and innovation in modern consumer products. As both brands leverage their unique strengths, they are prepared to capture the hearts of new customers across America and beyond.

Stay tuned for the rollout of Jumex Hard Nectar®, where tradition meets contemporary refreshment in every sip!