#Japan #Tokyo #Pandanoana #Gachademy #TakaraTomyArts

Celebrating 12 Years of Pandanoana

The popular capsule toy brand Pandanoana, a collaboration between Dentsu Promotion Plus and TakaraTomy Arts, is marking its 12th anniversary this year. To commemorate this milestone, they are set to release a new product called "Gyuugyuu" in December 2025. This will be their 100th item since the brand was established in 2013, and it reflects the creativity and innovation that Pandanoana is known for.

The brand PANDANOANA has carved a unique niche by catering to adults who enjoy quirky and unusual items. By combining the creative ideas of its in-house creators with the expertise of TakaraTomy Arts' development team, Pandanoana has consistently launched new and exciting products. Popular past releases include "ZooZooZoo," "The Overly Free Goddess," and "Mochibake," with nearly every month seeing new additions. As of August 2025, the total sales in Japan have surpassed 34 million units, an impressive number for an original capsule toy brand. This popularity is not limited to Japan, as Pandanoana has gained traction internationally, particularly in North America, China, South Korea, Taiwan, and Australia, expanding its reach.

The unique characters of Pandanoana, developed by our creators, have crossed into various fields such as apparel and picture books. Leveraging our extensive promotional experience, we aim to continue creating impactful experiences that resonate with people's hearts.

Product Details

• - Product Name: "Pandanoana Gyuugyuu"
• - Price: 500 yen per capsule (tax included) / Total of 4 varieties (Neko Gyu, Hitsuji Gyu, Waokitsuneza Gyu, Penguin Gyu)
• - Release Date: Gradually beginning in late December 2025
• - Availability: Capsule vending machines located in various hobby and retail stores nationwide
• - For more details, please visit the product website: Product Site

Please note that the product images shown may differ from the actual items upon release.

100 Item Commemorative Campaign Overview

The campaign will run from the product launch date of "Gyuugyuu" until February 25, 2026. Customers who purchase four "Gyuugyuu" items at participating stores will receive a complimentary "Pandanoana Gyuugyuu Tote Bag" while supplies last. For a list of participating stores, please check the official site:
Campaign Site

Pandanoana Gachademy Awards

Additionally, an exciting voting event called the "Pandanoana Gachademy Awards" will take place from November 1, 2025, to January 7, 2026. Voting is open once daily on the official site. Participants who show their voting confirmation screens at around 700 designated stores will receive a sticker. Moreover, 100 lucky voters will be randomly selected to receive new Pandanoana products throughout the year 2026.

For detailed information on voting and the campaign, visit the official Pandanoana site:
Official Site

Special plans and product releases are in store for the winning entries. Don’t miss out on this opportunity to be part of the Pandanoana community!

Note:

1. Dentsu Promotion Plus will merge with Dentsu Promotion Exeg and two other companies to form a new company named Dentsu Promotion effective January 1, 2026.
2. The term "Gacha®" is a registered trademark of TakaraTomy Arts.
3. The top 15 products in the Gachademy competition were determined by prior votes collected at the Tokyo Toy Show held in August 2025, with special recommendations for three additional items, making a total of 18 nominees.