Bratz and Rodarte Team Up for a Chic New Collector Doll Collection and Apparel Line

Bratz and Rodarte: A Fashion Forward Collaboration

Bratz®, the iconic fashion doll brand, has officially announced an exciting collaboration with the renowned fashion house Rodarte. This partnership promises to merge the whimsical aesthetics of both brands into a stunning collection that features exclusive Bratz x Rodarte Limited-Edition Collector Dolls and stylish apparel that speaks to fashion enthusiasts everywhere.

The launch is set for July 6, 2026, and will be accessible on Bratz's official website, with doll collection launches at iconic selfridges starting in August. This collaboration marks one of Bratz's most notable entries into the realm of high fashion, which has become increasingly intertwined with pop culture.

Collector Dolls Inspired by Rodarte's Designs

The collector dolls in this exciting new collaboration will feature beloved characters Cloe and Sasha, each reimagined in breathtaking looks that capture the essence of Rodarte’s unique design philosophy. Cloe dazzles in a romantic ivory satin gown accentuated by voluminous sleeves and adorned with blue floral appliqués, paired with a fantastical floral headpiece for an ethereal touch. On the other hand, Sasha captivates with her shimmering violet-and-black ensemble, complete with metallic embroidery and fairy-like wings, presenting an intersection of gothic glamour and high-fashion artistry.

“Bratz has always pushed fashion boundaries and empowers fans to express their individuality,” said Jasmin Larian Hekmat, President and Creative Director of Bratz. “Our collaboration with Rodarte celebrates the idea of fashion as both wearable and collectible art. Together, we have created a collection that uniquely merges Rodarte's artistic vision and Bratz’s iconic boldness.”

An Apparel Line to Bring the Doll's World to Life

Rodarte is also unveiling an exclusive apparel line inspired by the same whimsical narratives and romantic visuals portrayed in the doll designs. This collection promises to blend Rodarte's prestigious craftsmanship with Bratz’s fearless self-expression. It includes everything from chic baby tees to graphic t-shirts and timeless crewneck sweatshirts featuring the iconic duo, Sasha and Cloe.

This collaboration will not only celebrate fashion but also highlight the creative spirit that both brands embody. As Bratz marks its 25th anniversary, the partnership with Rodarte reinforces the brand's influential role that extends beyond toys and encapsulates broader avenues in fashion and art.

The Bratz x Rodarte collection is more than just dolls and clothing; it is a testament to the journey of how play, creativity, and high fashion can converge to create something transformative. The limited-edition collector dolls and the apparel collection open a new chapter for Bratz and inspire their fans to embrace their creative side without limits.

Follow @Bratz and @Rodarte on social media for updates on this groundbreaking launch.

About the Brands

MGA Entertainment, the company behind Bratz, continues to inspire creativity through innovative toys and experiences. Known for its trendsetting designs and storytelling prowess, MGA entertains various age groups around the globe with multiple beloved brands, including L.O.L. Surprise!™, Rainbow High™, and more.

Rodarte, founded in Los Angeles by sisters Kate and Laura Mulleavy, has long been recognized for its avant-garde approach to fashion storytelling, merging inspiration from diverse cultural touchpoints such as art and music. The firm’s romantic and conceptual designs have gained acclaim worldwide, making it a fitting partner for Bratz.

With this collaboration, fashion, culture, and the timeless essence of play intertwine, creating an extraordinary experience for collectors and fans alike.