Exciting Collaboration Unveiled for KAWAII LAB. Project in Japan

KAWAII LAB. × CheerSPOT: The Japan Takeover Initiative

In an exciting announcement, INFORICH, the company behind the CheerSPOT platform, is set to launch the "KAWAII LAB. Japan Takeover Project!" starting April 27, 2026. This unique collaboration features five idol groups associated with KAWAII LAB., an innovative idol project by ASOBISYSTEM.

What is the KAWAII LAB. Project?

The KAWAII LAB. initiative aims to promote participation through CheerSPOT, where fans can send cheerful advertisements, or "cheers," via the CheerSPOT app. The project has a target of achieving 15,000 cheers collectively across all five groups, encouraging fans to actively participate and make their idol groups shine in public spaces.

How Fans Can Participate

Fans can support their favorite groups by sending cheers—each cheer corresponds to an advertisement visible on digital signage at various CHARGESPOT locations across Japan. As groups achieve specific cheering milestones, special rewards will be unlocked, including:

- 1,000 Cheers: A collaborative battery featuring the group members and a six-month free usage coupon for CHARGESPOT.
- 2,000 Cheers: A specially designed battery stand will make appearances nationwide.
- 3,000 Cheers: The collaborative battery will be released at CHARGESPOT locations, allowing fans to obtain it.

Campaign Timeline

The campaign will be systematically rolled out as follows:

- FRUITS ZIPPER: Kicking off on April 27, 2026, and ending on May 31, 2026.
- CANDY TUNE: Start on June 1, 2026, and concludes on June 28, 2026.
- MORE STAR: Begins on June 29, 2026, and runs until August 2, 2026.
- CUTIE STREET: Launches on August 3, 2026, until September 20, 2026.
- SWEET STEADY: Starting September 21, 2026, with an end date yet to be announced.

All groups will continue to have collaborative signage displayed, even after the special reward campaign concludes.

Emphasis on Support

This initiative not only focuses on crowd participation but also aims to honor individual milestones, such as birthdays and anniversaries for each member, highlighting their dedication to their fans.

CheerSPOT Advertising Platform

CheerSPOT is a dynamic mobile charging service that allows fans to submit personal advertising in public spaces. Advertisements can be placed from an affordable price point of 462 yen (tax included) at any designated CheerSPOT location. A cheer count increases each time fans submit their personal advertisements, ultimately aiming to elevate their favorite idols to national stardom.

Utilizing CHARGESPOT

As Japan's leading mobile battery sharing service, CHARGESPOT simplifies the rental process with just a scan of a QR code via the corresponding app. With around 59,000 units deployed across the country, CHARGESPOT is also expanding globally, servicing areas like Hong Kong, Taiwan, and Australia.

To learn more about participating in this exciting initiative or to find out how to use the CheerSPOT services, visit CheerSPOT or download the CHARGESPOT app here.

Company Background

INFORICH, established in September 2015 and headquartered in Shibuya, Tokyo, emphasizes innovative technology in advertising and customer interaction services. To explore more, visit INFORICH's website. ASOBISYSTEM is also rooted in the entertainment scene, managing diverse talent and creating unique events, as detailed on ASOBISYSTEM's site.

The KAWAII LAB. Japan Takeover Project is set to be a groundbreaking collaboration that showcases the power of fan support and the innovative use of technology in advertising, symbolizing a new era for idol culture in Japan.