#Ginza #Fujiya #Peko-chan

Fujiya Ginza: A Sweet Nostalgia at Seibu Ikebukuro

Fujiya, a beloved name in the confectionery world, has made a delightful return with its new store, Fujiya Ginza, located in the reimagined Seibu Ikebukuro. This launch not only celebrates the rich history between Fujiya and the iconic Ginza district but also aims to create special, everyday moments for customers.

A Historical Connection

Fujiya's association with Ginza began with its first store opening in 1923, the Fujiya Ginza 6-chome Shop. The legendary mascot, Peko-chan, first graced the streets of Ginza in 1950, symbolizing the brand's deep roots in this vibrant area. Over the decades, Fujiya has consistently delighted patrons with offerings that resonate with different generations. From the opening of the Sukiyabashi Shop in 1953 to the recent renovation of the Peko-chan Vision advertising tower in 2018, Fujiya's presence has remained strong and cherished. The new Fujiya Ginza store encapsulates this long history with a theme of *