#Japan #Tokyo #United Arrows #GLR #Moderation Suits

United Arrows Green Label Relaxing Launches 'MY FIRST SUIT STORY'

In 2026, United Arrows Green Label Relaxing (GLR) is set to unveil a new initiative designed specifically for new professionals and their parents, titled "MY FIRST SUIT STORY." This innovative campaign aims to highlight the importance of purchasing one's first suit, signifying a significant milestone in a young adult's life.

The campaign focuses on the new "Moderation Suits" collection, featuring renowned model Yukumo Egawa alongside his father, Yoshifumi "YOPPI" Egawa. Together, they will share a touching fashion narrative that explores the bond between parents and their children during this important transition. The suits are designed to provide a sense of formality and comfort, making them suitable for various life events.

The Concept of 'MY FIRST SUIT STORY'

For many new professionals, a suit is not merely clothing; it embodies a new challenge and an exciting step forward. GLR serves as a supportive brand during such pivotal moments. With this new initiative, GLR aims to offer fresh options for younger generations and their families, facilitating the suit selection process essential for jobs and significant events like graduations.

Introducing Moderation Suits

The term "Moderation" encompasses balance, poise, and appropriateness. The GLR Moderation Suits are entry-level models tailored for both business and formal occasions. They strike a perfect balance between comfort and style, serving as appropriate attire for various significant events, from job interviews to family gatherings.

Jacket Features:

• - Regular fit for a comfortable yet polished look
• - Single 2-button design for a sharp appearance
• - Three buttons at the cuff for added detail
• - Sporty center vent for a clean finish
• - Notched lapels for classic style
• - Half canvas construction for lightness and 3D shape
• - Open back design for all-season wear

Pants Features:

• - Slim silhouette focusing on comfort
• - Hemmed for business and formal versatility
• - Slant pockets for a classic touch
• - Low rise for a modern fit
• - Pleat-free design for a sleek look
• - Invisible adjuster feature (waist magic) for comfort

The price for the full setup is 42,900 JPY (including tax), available in a range of sizes from XS to XXL, and in navy and black. This suit set can be purchased at various GLR retail outlets, excluding certain locations, and through their online store.

Enriching the Parent-Child Bond

GLR places significant importance on how suits contribute to one's presentation and the message of respect they convey. This initiative aims not only to promote suit sales but also to enhance the joy and significance of the suit selection process among families. GLR believes in presenting new values through shared experiences, showcasing that choosing the right suit can strengthen family ties and create lasting memories.

Meet the Models

Yukumo Egawa, born in 2008, is a prominent fashion model known for his work in magazines and advertising. Introduced to skateboarding at a young age due to his father's influence, he stands at about 180 cm and is currently pursuing his love for cycling.

Yoshifumi "YOPPI" Egawa, born in 1972, is revered in Tokyo’s street scene as a director at Ombre Niño. An iconic figure, he began his career as a professional skateboarder and later became a director for various brands, contributing significantly to the industry.

About GLR

GLR is a brand that aims to enrich lives by offering clothing and goods that promote personal discovery. With a motto of "Be Happy," the shop provides unique fashion items that align perfectly with diverse lifestyles.

About United Arrows

Founded in 1989, United Arrows operates a select shop that mixes designer brands and original fashion pieces for men and women. It features various brands like United Arrows, Beauty & Youth United Arrows, and GLR, catering to discerning fashion consumers.