#USA #New York #Ascenda #Preferred Travel Group #I Prefer Rewards

Ascenda and Preferred Travel Group Form New Strategic Alliance

In a significant move aimed at enhancing customer loyalty and travel experiences, Ascenda has launched a strategic partnership with the Preferred Travel Group, the company behind the renowned I Prefer Hotel Rewards program. This collaboration allows financial institutions within Ascenda’s global network to offer customers a unique opportunity to convert their bank loyalty points directly into I Prefer points, unlocking an array of exclusive hotel stays, upgrades, and member benefits at more than 650 premier independent hotels across the globe.

Enhancing Rewards with Premium Hospitality Brands

This partnership enriches Ascenda's already extensive rewards ecosystem by integrating a luxury hospitality brand, thereby enabling financial partners to provide their clients with more aspirational travel options. With access to a carefully curated collection of properties in both urban hotspots and resort areas, this collaboration promises to deliver exceptional value for discerning travelers in search of personalized and enhanced travel rewards.

Paul Smitton, President of International and Partnerships at Ascenda, commented on the partnership, expressing that Preferred Travel Group stands out as a partner that can deliver unique value to both consumers and financial institutions. He stated, "As upmarket customers seek more distinctive experiences, Preferred Travel Group is a partner that brings differentiated value. We are thrilled to facilitate the transfer of bank partner rewards to I Prefer points."

Accelerating Engagement and Access

For Preferred Travel Group, this collaboration means a significant opportunity to broaden the reach of the I Prefer Hotel Rewards program. According to Lori Strasberg, Senior Vice President of Marketing for Preferred Travel Group, this partnership is set to facilitate quicker access to redemptions for both existing I Prefer members and customers from Ascenda’s financial partner network. She emphasized that such arrangements would catalyze greater engagement with Preferred's remarkable portfolio comprising distinctive luxury hotels, resorts, and residences.

A Leader in the Loyalty Industry

I Prefer Hotel Rewards, which operates under Preferred Travel Group, proudly holds the title of the world’s largest loyalty program for independent hotels, boasting a membership of over five million individuals globally. The program provides its members with not only points but also tier-based status and special perks affiliated with a broad variety of exclusive properties spanning across 80 countries.

Ascenda, on the other hand, has established itself as a leader in loyalty-as-a-service for financial institutions and merchants around the world. With a decade of noteworthy results and a robust portfolio of top-notch global clients, Ascenda is recognized for its advanced technology and successful delivery of growth outcomes. As a trusted partner to many leading brands, Ascenda aims to simplify complexities in the loyalty space while creating extraordinary customer experiences.

As travel demand continues to rebound globally, Ascenda’s and Preferred Travel Group’s partnership signifies a forward-thinking approach to customer engagement in loyalty programs. By bridging the gap between financial services and the hospitality sector, this collaboration not only enhances customer satisfaction but also elevates the overall experience for those seeking memorable travels.

For more information on this partnership and its offerings, interested parties can visit the Ascenda website.