#Japan #Tokyo #Daydream #PRIMACARA #Ecritsu

Ecritsu's PRIMACARA Launches 'Daydream' Collection for Spring/Summer 2026

Ecritsu, headquartered in Chuo-ku, Tokyo, has proudly announced the launch of its original dress brand, PRIMACARA, with the latest Spring/Summer 2026 collection entitled ‘Daydream’. This collection will officially debut on October 18, 2025, and offers brides the opportunity to realize their dream wedding attire.

Since its inception in 2009, PRIMACARA has grown to be a central force within Ecritsu, embodying the essence of elegance and beauty. This brand operates 14 exclusive dress salons across Japan, where couples can find their perfect wedding dress, ensuring that each bridal experience is tailored and unforgettable.

This new collection embraces PRIMACARA's foundational concepts—straightforward transparency, femininity, and a touch of playfulness—while also integrating current trends into its designs. The theme of 'Daydream' is meant to depict the journey of turning idealistic visions into reality, illustrated through imaginative visuals showcasing ethereal scenes and brides immersed in their special moments.

The 'Daydream' collection features a total of six new dresses, including two wedding gowns and four colored dresses, designed with voluminous silhouettes and on-trend color palettes and patterns. Here’s a look at the stunning new creations:

New Dress Designs

Warice

This roll-collar dress, crafted from sheer tulle and lace, exudes both transparency and lightness. A striking three-dimensional ribbon motif on the back and a matching long veil with lace embellishments ensure a beautifully complete look.

Derio

A dress featuring structured mikado fabric layered with tulle and lace, it offers a classic aesthetic infused with trendiness. The detachable lace arm covers allow for versatile styling, complemented by an original long veil reflecting the same lace design.

Rte

This enchanting dress showcases abundant tulle and organza in a ruffled design, capturing a trendy volume. Accentuated with charming ballet pink, contrasting black accessories like chokers and arm covers add significant flair.

Zoe

Incorporating trendy tiered elements, this dress features an arranged flared design that creates a lively movement. The gloss of the glitter tulle enhances the dramatic impact with every step.

Brerra

With vertically layered frills, this design creates depth through its color variations. A combination of tiered sleeves and a peplum skirt adds a photogenic, trendy dimension, and both elements are convertible for varying looks.

Solar

Rich with pleated tulle, this dress perfectly balances volume and vivid hues, making it truly photogenic. The ruffled frill shoulder and matching earrings bring a cheerful touch to the face, creating an illuminated presence.

PRIMACARA's Brand Concept

PRIMACARA stands for 'beloved one', with 'PRIMA' meaning 'the best' and 'CARA' translating to 'beloved person'. This name conveys a message of cherishing all wedding attendees as ‘loved ones’, underlining the brand's commitment to making every client's special day as beautiful as possible.

PRIMACARA Locations

With salons located in major cities such as Tokyo (Aoyama, Omotesando, Ikebukuro), Saitama, Sendai, and more, PRIMACARA offers nationwide accessibility for brides eager to explore their options.

For further information, visit the official PRIMACARA website or their Instagram page.

Company Overview

Ecritsu, founded in June 2003, has grown into a leading bridal event planning company. With its strong emphasis on in-house wedding-related content and skilled staff, it promises unparalleled customer satisfaction.

Company Name: Ecritsu Co., Ltd.
Established: June 2003
Headquarters: 6-1 Koamicho, Nihonbashi, Chuo-ku, Tokyo
Stock Code: 2196 (Tokyo Stock Exchange Standard)
Employees: 794 (as of March 2024)
Revenue: 26.6 billion yen
CEO: Morihiro Shibuya

Explore the astonishing world of PRIMACARA's bridal collections as they redefine elegance for modern weddings.