#Japan #Tokyo #Medix #primeNumber #TROCCO

Medix and PrimeNumber Partner to Enhance Marketing Data Services

In an effort to streamline the marketing data utilization environment without relying on engineering resources, Medix, a comprehensive digital marketing consulting firm based in Chiyoda, Tokyo, has announced a partnership with PrimeNumber. They have signed a distribution agreement to handle the cloud ETL service, TROCCO®. This collaborative effort aims to eliminate the most significant bottleneck companies face regarding data utilization: data integration.

Background and Objectives

As the push for digital transformation (DX) accelerates and the cookieless era arrives, the need for businesses to integrate and utilize their dispersed data, including customer data from advertising and CRM systems, has become increasingly critical. However, establishing a solid data integration foundation necessitates extensive engineering knowledge and a considerable amount of development work.

Many companies may have engineers on staff, but their schedules are usually packed with high-priority tasks such as product development and core system management. They often find it challenging to allocate resources toward building a dedicated marketing data infrastructure, resulting in companies falling behind in their data utilization efforts. To address this, Medix has begun offering TROCCO®, enabling businesses to swiftly and securely create data integration environments without being overly reliant on engineering resources.

Value Offered through This Collaboration

Historically, Medix has provided one-stop support for everything from data environment construction to analysis and implementation of marketing strategies. By leveraging TROCCO®, they aim to further enhance this support structure.

Building a Data Foundation Without Burdening Busy Engineers

TROCCO® is a managed service that allows for integrating diverse data with a low learning curve. This facilitates smooth construction and operation of data analysis foundations led by marketing departments, even when securing in-house engineering resources proves difficult. Medix can also offer operational support to ensure effective data management.

Reducing Lead Time for Data Utilization

With approximately 200 data connectors available, utilizing TROCCO® significantly lowers the development efforts required for extracting, transforming, and storing data. The automated data integration process means marketers can spend less time preparing data and more time focusing on data analysis, planning, and execution of their marketing strategies.

Comprehensive Design of Optimal Data Integration Infrastructure

Medix has extensive know-how in constructing data integration infrastructures across various industries and scales. Using this expertise, they develop a holistic picture of what each client’s ideal data integration platform should look like according to their specific environments and challenges. This vision is implemented through the deployment of TROCCO®, ensuring a balance between design flexibility and construction speed.

Future Prospects

Through this partnership, Medix aims to accelerate client data utilization, cementing the newly constructed data integration platform as a foundation. They go beyond simply introducing tools and frameworks; the holistic support includes data analysis, predictions, and communication strategies powered by the integrated data, all aimed at contributing to business growth.

About TROCCO®

TROCCO® is a SaaS service that allows for data retrieval from various data sources and the creation of data marts via GUI or SQL. It offers:

Key Features

• - Data Transfer (ETL/Reverse ETL): TROCCO® enables data transfers between supported connectors.
• - Data Mart Definitions (ELT): SQL management for data processing is provided.
• - Workflow Definitions (Job Management): It allows scheduled execution of data transfer functions and workflow management.

Benefits

• - Scalability: Nearly 200 data source connectors available for integration.
• - Cost-effective: With a zero initial cost and flexible pricing plans, companies can begin building their data utilization infrastructure with a small investment.
• - Support for Utilization: Users benefit from an intuitive interface and robust support in Japanese, minimizing learning costs and enabling non-engineers to engage easily.

About primeNumber

• - CEO: Yuki Tanabe
• - Headquarters: JR Tokyu Meguro Building, 5F, 1-1 Kamioozaki, Shinagawa-ku, Tokyo
• - URL: primenumber.com
• - Established: November 2015
• - Business Activities:

- Development and operation of the cloud ETL service, TROCCO®.
- Development and operation of the AI data platform, COMETA.
- Provision of professional services for resolving issues in the data technology domain.
- Offering agent-type AI solutions through primeBusinessAgent.

About Medix

• - CEO: Masanori Tanaka
• - Headquarters: 19F, Jinbocho Mitsui Building, 1-105 Kanda Jinbocho, Chiyoda-ku, Tokyo
• - URL: medix-inc.co.jp
• - Established: March 1984
• - Business Activities:

- Comprehensive digital marketing consulting.
- Internet advertising agency services, planning, production, and website development.
- Operational consulting for web analytics.
- CRM consulting and data utilization infrastructure construction.
- Media support services such as sales agency and service development.

For media inquiries, contact Medix at (03) 5280-9471 or email [email protected].