#Japan #Tokyo #Excel #SKINNY RICH SHADOW #CASHMERE BROWN

Introduction

On July 14, 2026, Tokiwakagaku Co., Ltd., part of the Noevir Group, proudly introduces a new color, "SK08 (CASHMERE BROWN)," for their makeup brand EXCEL's premium eyeshadow line, "SKINNY RICH SHADOW N." This new addition follows the product's successful relaunch in February 2026 and offers an exceptional makeup experience with its sophisticated color palette.

Impressive Sales Performance

Following a successful overhaul, the "SKINNY RICH SHADOW N" line boasted a remarkable 220% increase in sales compared to its predecessor in its first month. The innovative eyeshadow features upgraded color symmetry, luster, and adhesive properties, allowing users to create stunning gradients and unique makeup looks effortlessly. The beauty community responded enthusiastically on social media, making it a go-to choice for makeup enthusiasts of all skill levels.

Introducing SK08: CASHMERE BROWN

CASHMERE BROWN is a meticulous blend of mauve tones that effortlessly enhances the eyes with elegance and clarity. This color is designed to reflect a chic aesthetic while ensuring a fresh and luminous finish. It's ideal for creating sophisticated and subtle looks, making it a versatile option for any makeup lover's collection.

The new shade draws inspiration from the limited edition color "SR14 (CLASSY BROWN)," which was launched in 2024. This previously sought-after color was quickly sold out upon release and became a sensation across social media. Given the overwhelming demand for its return, the brand decided to incorporate this hue into the permanent line with enhancements.

Features of SKINNY RICH SHADOW N

1. Versatile Color Palette: The new eyeshadow consists of four expertly curated shades that blend seamlessly to create depth and dimension. Each shade is designed for smooth application and rich pigmentation, delivering a flawless finish.
2. Luxurious Finish: Every color is infused with tone-up pearls that illuminate the skin and provide a sophisticated sheen. The combination of fine and high-luster pearls adds a nuanced sparkle that captivates.
3. Long-lasting Wear: Enhanced with Fit Oil, the formulation ensures that the colors adhere well, providing lasting vibrancy without fading. The shadows resist dust contamination, allowing for a fresh look throughout the day.

Color Lineup

• - SK01: True Brown

Clear and neutral, perfect for an elegant look.

• - SK02: Foggy Brown

A chic, gray-brown that adds sophistication.

• - SK03: Royal Brown

Soft pink hues for a gentle touch.

• - SK04: Beige Brown

A skin-friendly beige for natural elegance.

• - SK05: Apricot Brown

Warm orange-brown for a vibrant effect.

• - SK06: Sensual Brown

Rich burgundy for a classy finish.

• - SK07: Peony Brown

A delicate pink-brown blend.

• - SK08: Cashmere Brown - NEW

A refined mauve-brown that adds depth.

Versatile Application

This palette allows for endless creativity. Users can experiment with layered applications to create gradient looks or use single shades for striking aesthetics, proving that no color is wasted. Here are some recommended methods:

• - Base Color Application: Use the top-left shade to brighten the eyelid.
• - Depth Creation: The bottom-left shade adds richness when used alone for a dramatic, mod look.
• - Highlighting: Apply the top-right shade under the lower lash line for a natural, tear-duct effect.
• - Define Edges: The bottom-right color, slightly softer than its predecessors, can be used to create subtler definitions along the eye edges.

Design Enhancements

In addition to the color formulations, the packaging for SKINNY RICH SHADOW N has been thoughtfully redesigned. With a deep, elegant brown compact, the design minimizes plastic usage by 17% while ensuring durability and a refined aesthetic. Its compact size makes it travel-friendly and a stylish addition to any makeup bag.

Final Thoughts from the Brand Team

Momo Kaomoto, the product planner for EXCEL, shared her excitement about the new shade. "Listening to our customers’ enthusiastic requests for a return of CASHMERE BROWN inspired us to enhance its quality while maintaining its beloved attributes. The newer formulation enables users to effortlessly achieve beautiful, transparent looks or bold contours depending on their mood. We hope to continue evolving alongside our customers, enriching their makeup experience with every product release."

Brand Evolution

Starting fall 2025, EXCEL will adopt a new concept, "Your Will is Beautiful," aiming to empower individuals to embrace their true selves through products that celebrate their inherent beauty.

For more information, visit the official EXCEL brand site excelmake.com or follow them on Instagram @excelmake.