The Abbi Agency Takes on PR and Marketing for Taos, New Mexico

In a significant development for the tourism sector of Taos, New Mexico, the Abbi Agency has been selected as the official marketing and public relations firm for the town. This announcement, made on October 2, 2025, comes following a year of impressive growth and an expansion of services by the Abbi Agency, which specializes in travel and tourism marketing.

Rima Krisst, the Marketing and Tourism Director, expressed her enthusiasm over the selection of the Abbi Agency, highlighting their unmatched experience, insight, and alignment with destination stewardship values. "Taos is not just a location; it’s a rich tapestry of history, art, and natural beauty. Our aim is to promote responsible tourism that preserves the distinctiveness of what Taos represents," Krisst stated.

As part of this new partnership, the Abbi Agency will spearhead various initiatives, including public relations strategy, media engagement, and brand positioning for Visit Taos. The agency plans to leverage its extensive experience in destination marketing to create impactful campaigns while collaborating closely with the local agency Benthouse Creative. This collaboration is aimed at ensuring that the authentic message of Taos, including its local stories and cultural heritage, is effectively communicated.

Diggy Lloyd, Co-Founder of Benthouse Creative, expressed pride in the partnership, emphasizing their deep-rooted connection to the Taos community. He elaborated, saying, "Collaborating with the Abbi Agency provides a unique opportunity to showcase Taos authentically to both national and international audiences. Our local insight paired with Abbi’s expertise can significantly amplify our storytelling efforts."

Interestingly, this new role follows the Abbi Agency's recent selection as the public relations agency for the New Mexico Tourism Department. This prior experience within the state has only deepened their understanding and appreciation of the diverse cultures and traditions present in New Mexico, further fueling their commitment to elevating tourism experiences.

To establish a stronger presence in the region, the Abbi Agency is set to open a new office in Santa Fe, which will be managed by Marissa Le-Baca, an industry veteran with significant public relations experience. Le-Baca's local insights and prior collaboration with the Town of Taos Marketing and Tourism Department promises to enhance the agency's effectiveness in promoting Taos as a premier travel destination.

The national recognition of Taos is palpable, with the town recently being highlighted in Travel + Leisure's 2025 World's Best Awards. It earned a commendable ranking as the 11th favorite U.S. city and the top small town for shopping. The publication applauded Taos for its incredible skiing facilities, eclectic art galleries, and stunning natural settings that have historically drawn artists and story-makers alike.

The Abbi Agency’s track record of helping various destinations convey their unique identities and attract visitors plays a crucial role in this partnership. Their integrated strategy, combining media relations, creative campaigns, and strong partnerships, has consistently delivered award-winning results, reinforcing the significance of effective marketing in the travel and tourism sector.

Overall, as the collaboration between the Town of Taos, the Abbi Agency, and Benthouse Creative unfolds, it opens a promising chapter in promoting the fascinating and captivating offerings of Taos to a wider audience. Visitors can surely look forward to exciting campaigns that reflect the town's rich heritage, picturesque landscapes, and vibrant community spirit.

About The Abbi Agency

The Abbi Agency (TAA) is a full-service marketing and public relations agency dedicated to building stronger brands and igniting impactful movements across various sectors. From travel to healthcare, TAA excels in crafting integrated campaigns for clients nationwide. The agency is a certified B Corporation, recognized for its commitment to good business practices and social responsibility.

About Benthouse Creative

Benthouse Creative, based in Taos, New Mexico, is a full-service agency specializing in design, branding, marketing, and digital production solutions. Known for its commitment to authenticity and local insight, Benthouse Creative partners with brands to ensure their messages resonate with target audiences while driving growth and engagement.