Exciting Campaign for Delicious Unagi from Shimanto City Awaits You!
Yoshikei Group, a pioneer in meal kit delivery services based in Shizuoka, has announced its exciting 'Second Unagi Day Campaign' on their official Instagram account. As part of their commitment to creating smiles through food, this campaign aligns with the traditional Japanese celebration of Unagi, or eel, particularly on the Day of the Ox, which this year falls on July 31st. The campaign will run from July 20 to July 31, 2023, giving food lovers a chance to indulge in gourmet unagi sourced from Shimanto City in Kochi Prefecture.
Application Period: July 20 (Sunday) 12:00 PM – July 31 (Thursday) 11:59 PM
Number of Winners: 5
How to Enter: 1. Follow Yoshikei's official Instagram (@yoshikeigroups) 2. Like the campaign post.
Prizes: Winners will receive delicious treats, including:
It's important to note that while multiple products are available, winners will not have the option to choose their prize.
For those eager to qualify for special surprises, a double chance initiative will also be available. Starting July 25, participants who enter both the first and second campaign posts will stand a chance to win one of five 20-piece unagi sable cookies from Shunkado.
There are some important eligibility requirements participants should be aware of:
For nearly 50 years, Yoshikei Group has been committed to responding to evolving lifestyle needs by continuously developing diverse menus to support Japanese dining experiences. Their innovative endeavor to achieve zero re-deliveries was awarded the prestigious Minister of the Environment's Prize as part of the 'COOL CHOICE LEADERS AWARD 2018.' Furthermore, in 2025, they were ranked first in the Food Delivery Sales Ranking by the Japan Distribution Industry Newspaper, maintaining their top position for sixteen consecutive years.
Most recently, in September 2023, their services, which prioritize convenience and environmental sensitivity, were recognized with the 32nd Food Safety and Environmental Contribution Award from the Japan Food Newspaper Association. They also received the 2023 Mother’s Selection Award for being a convenient service favored by child-rearing households. In December 2024, the organization praised Yoshikei for its contributions towards reducing food waste, awarding them the Commissioner's Special Prize in the 12th 'Food Industry Mottainai Award.'
Yoshikei aims to cultivate a culture of joyful dining and vibrant homes across Japan, ensuring that their meals are safe, delicious, and fulfilling. By fostering initiatives that resonate with the community's dietary needs, they strive to uphold their motto of 'creating enjoyable dining experiences and cheerful homes.'
For More Information:
Join in the celebration and discover the delectable flavors of authentic unagi from Shimanto City!
Campaign Overview
Application Period: July 20 (Sunday) 12:00 PM – July 31 (Thursday) 11:59 PM
Number of Winners: 5
How to Enter: 1. Follow Yoshikei's official Instagram (@yoshikeigroups) 2. Like the campaign post.
Prizes: Winners will receive delicious treats, including:
- - A red and white taste comparison set for 2 winners
- - A set of 3 unagi chimaki für 3 winners
It's important to note that while multiple products are available, winners will not have the option to choose their prize.
For those eager to qualify for special surprises, a double chance initiative will also be available. Starting July 25, participants who enter both the first and second campaign posts will stand a chance to win one of five 20-piece unagi sable cookies from Shunkado.
Eligibility Requirements
There are some important eligibility requirements participants should be aware of:
- - Instagram profiles set to private will not be eligible for the drawing.
- - Prizes will only be shipped within Japan.
- - Winners will be notified via Instagram Direct Message.
- - In the event of item shortages, prize substitutions may occur.
- - If communication issues arise, winners may lose their rights to prizes.
- - If a winner does not follow the Instagram account at the time of message sending, their win may be nullified.
- - This campaign is in no way affiliated with Meta or Instagram.
Yoshikei's Legacy in Meal Kits
For nearly 50 years, Yoshikei Group has been committed to responding to evolving lifestyle needs by continuously developing diverse menus to support Japanese dining experiences. Their innovative endeavor to achieve zero re-deliveries was awarded the prestigious Minister of the Environment's Prize as part of the 'COOL CHOICE LEADERS AWARD 2018.' Furthermore, in 2025, they were ranked first in the Food Delivery Sales Ranking by the Japan Distribution Industry Newspaper, maintaining their top position for sixteen consecutive years.
Most recently, in September 2023, their services, which prioritize convenience and environmental sensitivity, were recognized with the 32nd Food Safety and Environmental Contribution Award from the Japan Food Newspaper Association. They also received the 2023 Mother’s Selection Award for being a convenient service favored by child-rearing households. In December 2024, the organization praised Yoshikei for its contributions towards reducing food waste, awarding them the Commissioner's Special Prize in the 12th 'Food Industry Mottainai Award.'
Yoshikei aims to cultivate a culture of joyful dining and vibrant homes across Japan, ensuring that their meals are safe, delicious, and fulfilling. By fostering initiatives that resonate with the community's dietary needs, they strive to uphold their motto of 'creating enjoyable dining experiences and cheerful homes.'
For More Information:
- - Yoshikei Development Corporation
- - Location: 1-8-30 Kuniyoshida, Suruga-ku, Shizuoka City, Shizuoka Prefecture
- - Representative Director: Keigo Hirano
- - Official Website
Join in the celebration and discover the delectable flavors of authentic unagi from Shimanto City!
Topics Consumer Products & Retail）
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