Wonderfy's Innovative Approach at AEON Mall Deltamas
Wonderfy, a leading company known for fostering thinking skills through its educational apps like "Think!Think!", is set to make a significant impact in Indonesia by participating in the development of an interactive kids space at AEON Mall Deltamas. Scheduled to open its doors on December 25, 2025, this innovative space is named "HATENA powered by TOEI TECHNO × Wonderfy" and is aimed at providing enriching experiences for children aged 3 to 12.
Growing Demand for Unique Kids Spaces in Indonesia
In recent years, Indonesia has seen a notable increase in the development of large commercial facilities, especially in urban areas. As families seek safe and engaging indoor spaces, the need for differentiated kids areas has become essential. While many malls are incorporating kids spaces, ensuring that these areas stand out from one another poses a unique challenge.
At AEON Mall Deltamas, which underwent development in 2024, the importance of experiential content that enhances the value of visiting has grown even more critical. Wonderfy has focused on creating motivating experiences through its digital products and has been actively involved in collaborations that boost traffic and engagement across various sectors, including retail and healthcare.
Engaging Interactive Experiences for Kids
Wonderfy’s role in "HATENA powered by TOEI TECHNO × Wonderfy" encompasses the development and implementation of various interactive experiences:
- - Large-screen Games: These collaborative puzzle missions allow multiple players to work together, promoting physical activity and teamwork to achieve a rewarding experience.
- - Touch Panel Cognitive Games: Based on the enterprise version of "Think!Think!", these games develop spatial awareness and logical thinking in a playful environment.
- - Immersive Escape Room Experience: Utilizing audiovisual elements, this interactive content challenges kids to solve quizzes and complete missions, promoting independent thinking and problem-solving skills.
Facility Overview
- - Facility Name: HATENA powered by TOEI TECHNO × Wonderfy
- - Location: AEON Mall Deltamas, Jl. Ganesha Boulevard, Kota Deltamas – Cikarang Pusat, Kabupaten Bekasi, Indonesia
- - Target Age: 3 to 12 years
- - Instagram: @hatenaplayground.id
Insights from Leadership
Kei Kawashima, CEO of Wonderfy, expressed pride in the company's mission to evoke the inherent intellectual curiosity in children around the globe. "HATENA powered by TOEI TECHNO × Wonderfy" marks a pioneering example of a permanent educational initiative in an overseas commercial facility. This opportunity resonates strongly with our commitment to providing experiences where children can naturally enhance their cognitive skills through play.
The facility will introduce games and puzzles that require physical participation, fostering critical thinking within an enjoyable context. Moving forward, Wonderfy aims to continue creating experiences that bridge digital and physical realms, inspiring children worldwide with intellectual curiosity.
About Wonderfy
Founded by Kei Kawashima in 2014, Wonderfy is dedicated to developing educational content that stimulates curiosity and enhances thinking skills for children. With products like "Think!Think!" enjoyed by over 3.5 million users in 150 countries, the company also offers the STEAM education-focused subscription service "Wonderbox". With various awards for innovation and educational design, Wonderfy is a recognized pioneer in the field, earning accolades globally.
Future Innovations
Wonderfy remains focused on enhancing educational experiences by melding entertainment and learning, thus nurturing the thinkers of tomorrow. Collaborating with educational institutions, companies, and creative partners, Wonderfy continues to explore new ways to ignite curiosity and foster intellectual growth among children globally. This includes maintaining engaging online platforms such as "Wonderfy TV", which delivers educational content to inspire creativity and critical thinking.
For more information on Wonderfy’s products, visit their official website:
Wonderfy.