APAMAN's Bear-kun Takes Over Osaka with Unique Dance Project to Spread Regional Charm

APAMAN's Dance Initiative in Osaka

APAMAN Co., Ltd., the leading rental housing company in Japan, has launched a unique social media project featuring its mascot, Bear-kun. As part of its effort to promote the charm of all 47 prefectures through dance, the 27th episode involves the vibrant 'Tsutenkaku Takoyaki Step' inspired by Osaka's iconic Tsutenkaku tower and beloved street food, takoyaki. This initiative will officially premiere on November 5, 2025, on APAMAN's social media platforms.

Background and Purpose

The driving force behind this project lies in APAMAN's commitment to enhancing regional appeal through local engagement. The company aims to energize communities by showcasing each prefecture's unique landscapes and specialties, featuring Bear-kun dancing enthusiastically to captivate both local residents and viewers nationwide.

This campaign aligns with Sustainable Development Goal 11, promoting sustainable urbanization, and as it taps into the economic potential of local regions, Goal 8—promoting employment and economic growth—also finds its contribution.

Unique Theme of Osaka

In this particular edition, Bear-kun takes center stage against the backdrop of Osaka's signature Tsutenkaku tower and its culinary treasure, takoyaki. The dance steps incorporate playful elements of Osaka culture, reflecting its humor and brightness. Movements like spinning arms to