ACON Investments Expands Portfolio with True Religion Acquisition

ACON Investments, L.L.C. has officially announced its acquisition of a controlling stake in the iconic lifestyle brand, True Religion. Known for its unique denim craftsmanship and premium aesthetics, True Religion is a prominent player in the apparel industry with a loyal following among athletes, musicians, and fashion-forward consumers. The specifics of the financial terms surrounding the acquisition remain undisclosed.

Founded in 2002, True Religion has significantly influenced the global denim scene, establishing itself as a fashionable staple over the years. The company operates more than 51 retail locations and has a rapidly growing online presence, which speaks volumes about its adaptability in an evolving retail landscape. This acquisition signifies ACON's strategy of investing in established brands poised for growth, further illustrating its commitment to enhancing brand value through strategic management.

True Religion has become a favorite for many, intertwining itself with the lifestyles of various customers and industries, showcasing its versatility across general consumers and high-profile personalities alike. ACON Investments will leverage its extensive resources and market expertise, alongside its partner SB360 Capital Partners, to boost the brand's expansion and diversify its product line. This collaboration is anticipated to redefine True Religion's operational structure and enhance its market share.

Michael Buckley, the CEO of True Religion, expressed enthusiasm about this partnership, highlighting the exciting new chapter it represents for the brand. With ACON and SB360 as partners, True Religion aims to sharpen its digital strategy, strengthen its international presence, and introduce innovative designs that resonate with its core values of authenticity and self-expression.

Moreover, Ken Brotman, ACON's Founding Partner, emphasized the impressive legacy and customer loyalty associated with True Religion, complementing their portfolio with a brand that has a rich heritage. ACON's Managing Partner, Suma Kulkarni, reaffirmed the intention to harness SB360’s resources to unlock True Religion's further potential, focusing on maintaining the brand’s authenticity and quality.

SB360’s President, Aaron Miller, shared a similar sentiment, reinforcing the firm's commitment to helping True Religion fortify its standing in the market, given its strong brand identity and desire to innovate within the fashion industry. The collaboration marks a significant step toward a more ambitious and expanded business model for True Religion, aiming to remain competitive in the rapidly changing world of apparel.

While True Religion's framework remains independent post-acquisition, the brand will continue to produce its signature styles and denim offerings from its headquarters in Gardena, California. The strategic financing for this acquisition relied upon established relationships with lenders like Second Avenue Capital Partners and noted investors like Alpha Wave Global and Sagard Credit Partners, showcasing ACON’s integrated and strategic approach to expansion.

In conclusion, ACON's acquisition of True Religion not only reflects its client-first philosophy but also its hands-on strategy of fostering growth in unique brands. As both companies embark on this journey together, the anticipated collaborations and innovations under this new partnership promise exciting prospects for True Religion's future in the lifestyle and apparel sector.