Microban Unveils Innovative Nature-Inspired Freshology Technology for Odor Control

Microban's Freshology: A New Era in Odor Control



Recent advancements in odor control technology have reached new heights with the introduction of Freshology™ by Microban International. Unveiled at the ISPO Munich event on December 2, 2024, this innovative solution draws inspiration from nature and offers a patented method for effectively combatting a myriad of unpleasant odors. This unique technology is designed to maintain textiles in a fresher state for longer periods, representing a significant leap forward in fabric care.

Revolutionary Approach to Odor Neutralization



Freshology stands out due to its ability to neutralize a wide spectrum of odors simultaneously. The technology has been meticulously tested and meets GB/T 33610 and ISO 17299 standards for the four most common odorants that trouble textiles: isovaleric acid (IVA), acetic acid (HOAc), ammonia (NH3), and nonenal. According to Ryan Scott, a senior product development chemist at Microban, one of the key features of Freshology is its capacity to capture various body odors, surpassing traditional solutions that often target just a single odorant.

Enhanced Comfort and Performance



Besides odor control, Freshology significantly improves moisture management and fabric softness, which are critical factors for consumer satisfaction. The technology is designed to be incorporated into synthetic materials such as polyester, nylon, and spandex during the manufacturing process. This integration means that the final product maintains its effectiveness against odors until it is laundered. When the fabric is washed, it releases the trapped odorants, renewing the Freshology treatment’s efficiency.

Crucially, Freshology technology is nonionic, allowing textile manufacturers to incorporate additional treatments without compromising any functionality. This flexibility enhances its appeal as a viable solution for producers seeking to maintain high-quality standards in fabric performance while addressing odor issues.

Environmentally Responsible Choices



Another significant advantage of this technology is its heavy metal-free composition, making it a more environmentally friendly alternative compared to other metal-based methods that can pose risks to consumer safety and ecological health. Additionally, Freshology is mill-friendly, meaning it seamlessly integrates into existing production workflows in textile manufacturing.

Discover Freshology at ISPO Munich



Microban will showcase Freshology at booth #508 in Hall A3 during ISPO Munich, where daily presentations by James Clayton, the director of innovations at Microban, will provide in-depth insights into this groundbreaking technology. Visitors will be among the first to witness how this advancement can redefine the market for odor control solutions in textiles.

To learn more about Freshology and how it can benefit your textile products, you can visit Microban's official page at Microban Freshology.

About Microban International



Microban International, a subsidiary of Barr Brands International, has established itself as a leader in the odor control, antimicrobial, and sanitization/disease prevention markets. With over a century of combined experience, Microban drives innovation through the combination of science and creative problem-solving, catering to a vast range of consumer and industrial products. The company's commitment to enhancing product quality and performance is reflected in the widespread use of Microban and Ultra-Fresh brands worldwide. Headquartered in North Carolina, Microban operates across North America, Europe, and Asia Pacific.

Overall, Freshology by Microban is poised to become a significant player in the field of odor management, offering consumers a natural, effective, and environmentally responsible choice for maintaining the freshness and integrity of their textiles.

Topics Consumer Products & Retail)

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