Experience Summer Festivals with pelaq
As the summer festival season approaches, the demand for comfortable yet stylish outfits becomes paramount. The women’s apparel brand, Cloche, led by CEO Ken Numabe, is proud to introduce its travel clothing brand,
pelaq. The brand's motto of discovering comfort through a fresh perspective has culminated in an innovative new product line aimed at enhancing your festival experience.
A Thoughtful Approach to Festival Wear
The concept behind pelaq’s newest collection revolves around an insightful moment experienced by the brand team. During a summer festival under the blazing sun, they witnessed many women resort to wrapping scarves around their heads. This phenomenon emerged from a common dilemma: hats can ruin hairstyles and, once worn, they tend to stay on for the entire day, causing discomfort. This led to the conclusion that many women opted for the versatile
scarf, giving birth to the idea of a unique multi-functional scarf.
Introducing the
bohostole – a hooded multi-scarf that blends style and practicality, created with the festival-goer in mind. Its lightweight, breathable fabric offers a stylish and effective solution to stay cool and comfortable in the heat.
Comfort Meets Style
The unique design of the bohostole allows for several styling options, such as wearing it as an oversized top, a short cape, or a jumpsuit style by tucking it into trousers. This versatility means that you can stay true to your personal style while enjoying the festival atmosphere.
Everyday Essential
But its utility goes far beyond the festival scene. This versatile scarf has quickly become an everyday favorite among users. Whether you're commuting in an air-conditioned train or navigating through hot streets, the bohostole's design ensures you can adapt to varying temperatures. It comes with a functionality that prevents heat from accumulating, making it a perfect companion, not just for summer festivals, but for daily life.
Complementing the bohostole is the
pelaxpants, a two-way adjustable pant designed for ease and comfort. With features like an elastic waistband and pockets, these pants can be effortlessly styled for both travel and outings, embodying the essence of convenience.
Light and Versatile Clothing
The pelaxpants are lightweight, quick-drying, and feature a unique design allowing them to be gathered up to protect against mud or bathroom trips. Available in 20 different colors and patterns, these pants can mix and match beautifully with the bohostole.
When these two pieces combine, they form not just a fashion statement, but a complete game plan for tackling everything from sweltering heat to unexpected rain and chilly evenings. This innovative approach to summer festival attire captures the essence of what festival-goers need.
Engage with pelaq
In conjunction with the launch of this engaging new line, pelaq is currently running a special giveaway on their official Instagram page,
@pelaq.jp. To enter, followers must like the relevant post and comment on how they envision using the bohostole and pelaxpants. Whether it’s for an international travel adventure or a local festival, all entries are welcomed!
Giveaway Details:
- - Deadline: July 31
- - Winners Announcement: August 1 via DM
- - Prize: A bohostole and pelaxpants set
- - Participants must follow @pelaq.jp and post their usage scenarios in the comments.
Final Thoughts
In a world striving for comfort without compromising on style, pelaq delivers essential travel wear that makes adventure easier and more enjoyable. With the tagline “
live your life lightly”, the brand ensures its offerings encourage a carefree approach to fashion. Explore the collection, discover your new festival essentials, and be part of the engaging community by participating in the exciting giveaway.
Happy styling!
For more details, visit their online store and check out the full collection of bohostole and pelaxpants.
- - bohostole: 12,100 yen (tax included)
- - pelaxpants: 16,500 yen (tax included)
- - Visit the Store!
Start off your festival season right with pelaq’s refreshing outfits designed to elevate your experience!