DenTek® Unleashes 'Fantasy Guards' Campaign
DenTek®, recognized as the top over-the-counter dental guard brand for nighttime teeth grinding, recently unveiled their exciting new campaign dubbed the 'Fantasy Guards.' This initiative aims to combat the stresses associated with fantasy football while transforming the less exciting moments of the game into legendary memories.
With fantasy football wreaking havoc on fans' oral health—more than half of high-stress players report physical issues like teeth clenching and discomfort—DenTek® is stepping up to offer solutions. This includes not only discounted dental guards but also a thrilling contest, the 'Ultimate Fantasy Football Punishment,' featuring popular NFL figures like Tiki Barber, LeRoy Butler, Austin Ekeler, Dwight Freeney, and Ted Ginn Jr.
Campaign Features
The 'Fantasy Guards' campaign is not just about tackling stress, but it thrives on the thrilling element of competition that fuels fantasy football, which accounts for an incredible 1.2 billion hours every year. In fantasy leagues, the tension is palpable—be it for last-place humiliation or low weekly scores. DenTek® is ready to turn these pressures into something fun. Fans can register at
dentek.com/ultimatepunishment, where they can enter the contest for a chance to see their league’s lowest scorer endure a laugh-filled punishment at the end of the season. Everyone who participates will also receive a coupon worth $5 off a DenTek® Professional Fit Dental Guard, available at all major retailers, to help protect their teeth from the stress-induced grinding.
Sandra Kasprzak, Director of Marketing at Prestige Consumer Healthcare, highlights the importance of this campaign: "Fantasy football can feel like an emotional rollercoaster that leads to teeth grinding. Our 'Fantasy Guards' initiative equips players with dental guards for nighttime protection while creating a contest that can make losing a legendary experience supported by iconic football players, underscoring the importance of taking charge of one's oral health."
NFL Stars Support
The involvement of NFL stars like Tiki Barber and Austin Ekeler adds an engaging twist to the campaign. Barber expressed, "I have played in some big games and seen the pressure up close, but fantasy football brings its own intensity. Every lineup decision feels like a high-pressure situation, which is why I love how DenTek® helps fans maintain their cool, both on and off the field. The nighttime dental guards are vital for a difficult season, and the Ultimate Fantasy Football Punishment? It's a touchdown for fun!"
Ekeler echoed similar sentiments by saying, "This campaign creatively turns losses into unforgettable moments, helping fans protect their smiles from stress-related bruxism while preparing for a hilarious punishment that's bound to be talked about long after the season ends."
The campaign’s reach also expands through social media, including partnerships with DraftKings and Yahoo Sports, promoting excitement around both the contest and the importance of oral health.
LeRoy Butler notes, "Defending against stress is akin to making a great leap into the end zone—DenTek® guards provide an essential advantage against nighttime grinding while ensuring that the Ultimate Fantasy Football Punishment remains enjoyable."
Being involved in the campaign, Dwight Freeney remarked, "During my career as a pass rusher, I learned to navigate pressures while evading blockers. Now, I can help fans turn their stress into smiles, thanks to DenTek®."
Ted Ginn Jr. adds, "Swiftly breezing through the season with a safeguarded smile is key—DenTek® helps turn fantasy disasters into memorable moments everyone will cherish."
Contest Information
Fantasy league enthusiasts can participate in the 'Ultimate Fantasy Football Punishment' contest by submitting their league names and a brief video online until December 8, 2025. Those serious about dominating their leagues can find full contest details and rules on
dentek.com/ultimatepunishment.
For more insights regarding the 'Fantasy Guards' campaign, follow DenTek® on TikTok and Instagram.
About DenTek®
DenTek®, a division of Prestige Consumer Healthcare, is recognized as a leader in providing innovative oral care products aimed at helping consumers manage their oral health proactively. Their offerings include a range of dental guards that are BPA-free and designed to prevent nighttime teeth grinding, ensuring comfort and protection while users enjoy quality sleep. Available models consist of Professional Fit, Ultimate, and Comfort-Fit guards, all backed by a six-month guarantee.
With a mission to enable consumers to reach their optimal oral health, DenTek® delivers straightforward, effective products tailored for everyday use.
For additional details, visit
dentek.com for further information on their portfolio of oral care products.