Discover PATRÓN 100: The New 100 Proof Tequila Made with Tradition
Meet PATRÓN® 100: The Pinnacle of Craftsmanship in Tequila
PATRÓN Tequila, renowned as the world's leading super-premium tequila, has just launched a remarkable new offering: PATRÓN 100, a bold 100 proof tequila that showcases a steadfast commitment to traditional crafting methods. This latest expression is small-batch and produced using only the finest 100% tahona stone techniques, unlocking the full potential of the Weber Blue Agave.
What Makes PATRÓN 100 Unique?
PATRÓN 100 is distinctive not just in its strength but also in its purity and flavor. With a compelling 50% ABV (alcohol by volume) and no dilution, it promises to deliver an unparalleled tasting experience. The tequila boasts a layered flavor profile that emphasizes the natural sweetness of the agave. Bartenders will relish its fine balance of sweet, cooked agave notes alongside minerality and subtle spice, providing a refined yet robust foundation for cocktails.
David Rodriguez, PATRÓN Tequila's Master Distiller, emphasizes, "High proof should mean high performance, not harshness. With PATRÓN 100, we have managed to create a tequila with remarkable depth while maintaining the harmonious profile expected from our offerings."
On tasting, PATRÓN 100 reveals a smooth texture and intense flavors, making it an ideal choice for those who appreciate a high-caliber tequila experience. The 100% agave character of this tequila shines brightly, perfect for both sipping neat and elevating cocktails.
The Art of Tahona Production
The process of crafting PATRÓN 100 is deeply rooted in heritage, utilizing the tahona method, which has been essential to PATRÓN's identity. This traditional method involves painstakingly crushing cooked agave with a volcanic stone wheel to extract complex flavors, an art that demands patience and precision. With a commitment to this labor-intensive process, PATRÓN stands out as the leading tequila brand utilizing the tahona approach, highlighting the significance of quality over quantity in tequila production.
"There is a noticeable trend among consumers and bartenders who are increasingly interested in authentic agave flavors. They are keenly aware of the production methods and are moving towards tequilas made with passion and heritage," says Samantha Newby, Global VP of PATRÓN, Innovation & Sustainability.
With 18 tahona wheels at Hacienda PATRÓN, the brand maintains a unique capacity to honor traditional craftsmanship while scaling production.
The Launch: Let's Roll Tour 100
To celebrate the arrival of PATRÓN 100, the brand has initiated the Let's Roll Tour 100, a distinctive series of pop-up events featuring 100 bartenders over 100 successive days. This initiative aims to deepen connections with the bartending community and present PATRÓN 100 in various prominent locations across major cities. An exciting highlight of the tour will be national celebrations on July 24th, coinciding with National Tequila Day during the popular Tales of the Cocktail event in New Orleans.
Availability
Starting today, PATRÓN 100 is officially available both in bars and retail locations throughout the U.S.A., priced at an SRP of $49.99. With its robust structure and energetic flavors, it can either be enjoyed neat, on the rocks, or mixed into exquisite cocktails, including the PATRÓN 100 Margarita and the innovative PATRÓN 100 Negroñi.
- - PATRÓN 100 Margarita
- 0.75 oz. Fresh Lime Juice
- 0.5 oz. Blood Orange Juice
- 0.5 oz. PATRÓN CITRÓNGE Orange Liqueur
- 0.5 oz. Agave
- Garnish with 2 Basil Leaves or Thyme Sprigs
- - PATRÓN 100 Negroñi
- 1 oz. Bitter Bianco
- 0.5 oz. MARTINI Dry Vermouth
- 0.5 oz. MARTINI Ambrato Vermouth
- ½ bar spoon of Ancho Reyes Verde
- Garnish with a Green Olive
Conclusion
PATRÓN 100 not only revolutionizes the tequila market with its bold expression but also reinforces the brand’s dedication to quality and craftsmanship. With its labor-intensive production and deep respect for heritage, PATRÓN continues to lead the charge in the tequila world, offering enthusiasts and bartenders a new and innovative way to enjoy tequila responsibly.
For further information about PATRÓN and its products, visit www.patrontequila.com. Enjoy PATRÓN responsibly.
Topics Consumer Products & Retail）
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