#Japan #Tokyo #rom&nd #Lip Oil #Juicy Flash

rom&nd Unveils a New Lip Oil Category

Korean beauty brand rom&nd, renowned for its hit products such as the Juicy Lasting Tint and Glasting Color Gloss, has announced the launch of a new category of lip oil. The "Juicy Flash Lip Oil" will debut in April as the brand's first foray into this segment, promising a glossy finish that appears to shine as if enhanced by a flash.

In Japan, the Juicy Flash Lip Oil will be available first, with eight shades, including a plumping lip oil, set to hit stores on April 7, 2026. Consumers can find these products at Loft, Plaza, and At Cosme stores, although availability may vary by location.

The Rise of Lip Oils in Korea

The lip oil trend has gained significant traction recently, emphasizing a fuller, more voluminous lip look through techniques like overlining. This trend has also seen the rise of shiny lips, with many consumers gravitating towards products that enhance lip luster. However, the limited color offerings for traditional lip oils raised some concerns among buyers.

To tackle this issue, rom&nd has combined the vibrant pigmentation of tints with the glossy allure of lip gloss to create the Juicy Flash Lip Oil.

A New Dimension of Shine

The Juicy Flash Lip Oil boasts a translucent, juicy color that, combined with high-density oils, produces a unique level of shine that sets it apart from the competition. This new product is designed to redefine the lip oil category, offering a blend that isn’t quite a tint or a gloss, but something entirely new.

Unique Features of Juicy Flash Lip Oil

Sleek and Distinct Packaging

One of the key elements of the Juicy Flash Lip Oil is its innovative packaging. The product comes in a transparent, wave-shaped bottle that emphasizes a juicy mood while ensuring functionality. At approximately 8.7 cm in height, it's compact and easy to carry.

Scoop-Type Applicator

The lip oil features a scoop-type applicator that allows for optimal oil capture in one stroke. This design not only facilitates ease of application but ensures that users can achieve a radiant, shiny lip with just a single swipe.

The Color Spectrum

The Juicy Flash Lip Oil will offer a variety of shades, each selected carefully to cater to various personal color preferences. This attention to detail aligns with rom&nd's commitment to providing cosmetics that resonate with consumers’ unique styles.

About rom&nd

Founded in 2016 by beauty creator Min Se-loom, rom&nd specializes in cosmetics that prioritize personal color. The brand gained popularity in Japan with the launch of its Juicy Lasting Tint in 2019, which sparked a trend in tints and has consistently developed popular color makeup and foundation products since.

Explore rom&nd's offerings on their official social media: Instagram and X, or visit their homepage for more information.

About iFamily SC Co. Ltd.

Established in 2000, iFamily SC Co. Ltd. has set industry standards through a wedding service platform that integrates product quality and stable service. After starting in the wedding industry, the company ventured into cosmetics in 2016 and has since seen substantial consumer engagement, particularly through social media. Since going public in 2021, the company has developed the global brand rom&nd, exporting to over 40 countries worldwide.