#Japan #Tokyo #nanaco #Nanaco Connect #Yokato Maizuru

Supporting Your Favorite with Nanaco Connect!

In a fusion of digital innovation and local culture, Nanaco, the points service by Seven Card Service Co., Ltd., part of Seven Bank Group, has announced an exciting partnership with the beloved virtual YouTuber, Yokato Maizuru. This partnership, effective from December 24, 2025, enables fans to show their support for Yokato using Nanaco points as part of the newly launched service, "Nanaco Connect."

Yokato Maizuru, born in the bustling Chuo Ward of Fukuoka City, stands out as a vibrant local ambassador through her engaging content that focuses on promoting the culture and delicacies of her hometown. On her YouTube channel, she showcases a diverse range of materials including delicious Fukuoka cuisine, local events, and gaming streams, creating a rich tapestry of content designed to entertain and inform.

With the integration of Yokato into the Nanaco point system, customers can now personalize the design of their Nanaco points card in the Apple Pay application to feature Yokato's vibrant imagery. Each purchase made at participating convenience stores, supermarkets, restaurants, and drugstores will not only accumulate points but will also allow users to donate as little as one Nanaco point to support Yokato’s various activities that bolster fan engagement.

"Nanaco Connect" transforms everyday shopping experiences into opportunities to cheer for favorite personalities. It stands as a delightful innovation for both fans and local heroes alike, inviting participants to connect more deeply with their favorites through ordinary transactions. Imagine purchasing groceries while knowing that even a small point can elevate the outreach of a beloved local YouTuber!

In a press release, Seven Card Service emphasized their mission: "Discovering new delights and spreading smiles into everyday life." This partnership represents a blend of local culture and innovation, fulfilling their commitment to enhancing service offerings.

New Supporter

• - Yokato Maizuru

Official Website
YouTube Channel

Other Supported Personalities (as of December 23, 2025)

• - Rising Zephyr Fukuoka
• - Miho Miyazaki
• - Haruka Ishida
• - Yayoi Miyagi
• - Paus Nakun
• - NPO Kids Future Passport - "Kodomo Gochimeshi"
• - CoMix company - "Forest Warrior Bonolon"
• - STV Radio
• - Seahorse Mikawa

Changes in Nanaco card design will apply to the Nanaco app within Apple Pay only. Android users should note that this initiative does not include Nanaco for mobile.
Apple Pay is a trademark of Apple Inc.
For further details, please visit the Nanaco homepage.

This initiative is more than just a transaction; it’s a way to celebrate and uplift local culture and the vibrant personalities that contribute to it. Join Nanaco Connect and embark on a journey to support your favorite local talents today!