#Japan #Oikura #Market Enterprise #Nagayo #Nagayo Town

Nagayo Town's Initiative for a Sustainable Future

In a groundbreaking collaboration aimed at tackling local waste management issues, Nagayo Town in Nagasaki Prefecture is joining forces with Market Enterprise, a company based in Chuo-ku, Tokyo. This partnership, which officially kicks off on February 24, 2026, focuses on a reuse project designed to cut down on waste and promote a circular economy. By leveraging Market Enterprise's reuse platform, 'Oikura', Nagayo Town hopes to create a system that enables residents to recycle unwanted items rather than discarding them.

Background and Motivation

Nagayo Town has been grappling with rising waste disposal costs and the realization that many discarded items are still suitable for reuse. To address this, local authorities have been exploring innovative strategies to raise awareness among residents about the importance of recycling. Meanwhile, Market Enterprise has positioned itself at the forefront of reuse initiatives through its commitment to building a sustainable society. Their vision is embodied in their participation in platforms promoting local revitalization and sustainability, such as the SDGs public-private partnership.

Recognizing a mutual interest in fostering a circular economy, Market Enterprise reached out to Nagayo Town, leading to the establishment of the reuse project utilizing 'Oikura'. This initiative aligns perfectly with both parties' goals to enhance sustainability within the community.

What is 'Oikura'?

'Oikura', created by Market Enterprise, is a user-friendly platform that allows individuals to sell unwanted items directly. Users can request assessments for their items through the platform, which then consolidates these requests to affiliated reuse shops nationwide. This helps users compare prices, collection options, and feedback from previous customers—all with the convenience of a single application.

Since its inception, 'Oikura' has attracted around 1.55 million users, demonstrating its popularity and efficiency in facilitating the reuse market. The platform not only simplifies the process of selling unwanted items but also promotes eco-friendly practices in daily life.

Addressing Local Challenges with 'Oikura'

Currently, Nagayo Town residents face hurdles when disposing of large or heavy items, as they are required to take them to designated areas for collection, often at a cost. However, 'Oikura' offers a unique solution by providing home pick-up services for these items, making it easier for residents to engage in the reuse system.

Furthermore, appliances subject to the Home Appliance Recycling Law, such as refrigerators and washing machines, can potentially be bought back if they are still functional. By utilizing 'Oikura', residents can sell unwanted items quickly—sometimes even on the same day—without any cost incurred by the local government.

Future Endeavors

On February 24, 2026, detailed information about 'Oikura' will be available on the Nagayo Town website, allowing residents to easily request assessments for multiple items at once. This collaboration is expected to energize the second-hand market and significantly contribute to the reduction of waste in Nagayo. As more residents become aware of the benefits of reuse over disposal, it could lead to a shift in behaviors, fostering a community that prioritizes sustainability.

In addition to helping reduce the volume and cost of waste management for the town, this partnership represents a broader commitment to cultivating a circular economy. The project aims to bridge both social and economic challenges through effective public-private collaboration.

Explore Nagayo Town

Nestled approximately 10 kilometers from Nagasaki City, Nagayo Town is surrounded by mountains and natural beauty, featuring the serene Nagayo River, which flows into the calm Omura Bay. Known as a rural area, it’s a hub for citrus cultivation, particularly famous for mandarin oranges, and serves as a suburban area for Nagasaki City.

As of December 31, 2025, the town boasts a population of 39,239 with 17,186 households spread across an area of 28.73 square kilometers. The town's accessibility, featuring four JR train stations and close proximity to major highways and the newly opened Kyushu Shinkansen, makes it an appealing place for both residents and visitors alike.

For those wishing to explore more about Nagayo Town and its initiatives, additional details can be found on their official website here.

About Market Enterprise

Market Enterprise has been a leader in online reuse projects since its founding in 2006, showcasing a commitment to building a sustainable future. With services extending to mobile communications and media operations, their platform 'Oikura' is just one example of their ongoing growth and innovation. After its debut on the Tokyo Stock Exchange in 2015, the company transitioned to the Prime Market by 2022 and continues to expand its footprint in the reuse market, aiming to foster collaboration with various municipalities across Japan.

For further inquiries about Market Enterprise, visit their official site here.