#Japan #Tokyo #Data Cloud #Srush #Unifast

Introduction

Unifast Inc., a creative manufacturer specializing in original goods from bags to plush toys, has recently shared its successful case study of data utilization through the implementation of Srush's "Unified Cloud for Data Management." This initiative promises to streamline operations and enhance analytical capabilities significantly.

Challenges Before Implementation

Prior to leveraging the Unified Data Cloud, Unifast faced several challenges that hindered its operational efficiency:

Growing Administrative Load

The company utilized Excel and spreadsheets, necessitating multiple sheets tailored for different management levels – directors, managers, and frontline staff. This not only increased the administrative burden but also made it challenging to maintain these sheets efficiently.

Data Inconsistency and Endless Discussions

With different teams employing their unique sheets, the timing of data updates varied, leading to discrepancies between managerial reports. Such differences resulted in unnecessary discussions rather than focusing on decisive actions.

Burden of Organizational Changes

Frequent departmental changes meant that comprehensive maintenance of spreadsheets was required each time, which was resource-intensive.

Insufficient Analytical Tools

While existing tools offered a degree of analytical capabilities, they fell short of Unifast's needs for practical aggregation and analysis, leaving room for improvement in this area.

Reasons for Choosing the Unified Cloud

In the search for an effective solution, Unifast weighed options between BI tools and performance management but ultimately opted for Srush’s Unified Data Cloud, for the following reasons:

Alignment with Business Needs

Given the nature of their business, characterized by variable monthly figures due to international procurement and fluctuating order timings, Unifast identified a need for focused BI tools during trade shows and information-gathering sessions. This led them to discover "Srush."

Supportive Sales Approach

The sales representatives at Srush exhibited a profound understanding of the challenges that Unifast was experiencing, fostering a collaborative resolution-oriented dialogue that resonated with the company's needs.

BI-Centric Functionality

Unlike other tools considered, the Unified Data Cloud placed a strong emphasis on BI capabilities, making it highly suitable for Unifast’s requirements.

Excellent Cost Performance

From a cost perspective, the value offered by the Unified Cloud was highly competitive, enhancing its attractiveness as a solution.

Results and Impact After Implementation

The impact of adopting the Unified Cloud was noticeable across various aspects of Unifast’s operations:

Enhanced Analytical Perspective for Management

Monthly AI analysis reports filtered by department were delivered to sales management, significantly elevating their analytical viewpoint and equipping them with actionable insights.

Shift from Data Creation to Analysis Mindset

Meetings began to incorporate AI analysis results, indicating a cultural shift within the company from merely generating reports to engaging in deeper analysis and understanding the purpose behind the data.

Increased Grassroots Engagement in Data Utilization

Requests emerged from the team asking, "Can we capture this data?" signifying an increased awareness and eagerness for data-driven decision-making throughout the organization.

Interview Insights

For more details on how data utilization and tool implementation have transformed Unifast’s operations, visit the interview page here.

About Unifast Inc.

Founded in February 1981, Unifast Inc. is committed to creating new value through distinctive products by covering the entire process from planning to production. With a focus on the keywords UNIQUE x FAST, they aim to challenge themselves continuously. In 2024, the company plans to strengthen its new graduate recruitment efforts, targeting more than five new hires annually. In 2025, Unifast will also be recognized as a “100 Billion Declaration Company” by the Small and Medium Enterprise Agency, marking its next growth phase.

Company Details:

• - Name: Unifast Inc.
• - CEO: Atsushi Hashimoto
• - Location: 12F Ryogoku City Core, 2-10-14 Ryogoku, Sumida, Tokyo
• - Established: February 13, 1981
• - Capital: 980 million yen
• - Website: unifast.co.jp

About Srush Inc.

Srush provides Japan's first DPO service, "Data Utilization Muranage-kun", and the easily accessible "Unified Data Cloud (Srush AI)". They aim to realize a "Data-Driven Japan" under Vision 2030. Following the establishment of their Kyushu office in April 2025, Srush plans to open a Tokai office in Aichi Prefecture by March 2026, which will strengthen their nationwide data utilization support.

• - Website: srush.biz

Free Consultation on Data Utilization

Currently, a free consultation for internal data utilization is ongoing. For those interested, please reach out here.

Company Overview:

• - Name: Srush Inc.
• - Headquarters: 2F Gotanda JP Building, 8-4-13 Nishi Gotanda, Shinagawa, Tokyo
• - Kyushu Office: Fukuoka Growth Next, 2-6-11 Daimyo, Chuo Ward, Fukuoka City
• - Tokai Office: STATION Ai, 1-2-32 Tsuruma, Showa Ward, Nagoya City, Aichi
• - CEO: Kai Higuchi
• - Established: November 21, 2019
• - Business: DPO services and AI data analytic solutions