#Japan #Tokyo #Teddy Bear #SANYOCOAT #Steiff

Steiff×SANYOCOAT Teddy Bear Houl

On September 6, a unique collaboration between SANYOCOAT, a coat specialty brand under Sanyo Shokai, and Steiff, the prestigious German teddy bear manufacturer with over 145 years of history, will launch a special edition teddy bear named Steiff×SANYOCOAT Teddy Bear Houl. Only 100 units of this limited-edition teddy bear will be available for purchase across eight selected stores nationwide and the official online store.

This exclusive teddy bear is designed to wear a trench coat crafted from the same high-quality fabric as SANYOCOAT's iconic 100-Year Coat. It also includes a cap made from the same material and stylish pants featuring the original SANYO Gingham pattern used in the coat's lining.

The Inspiration Behind the Collaboration

The partnership between Steiff and SANYOCOAT is built on a shared commitment to quality and a rich legacy. Steiff has been a symbol of craftsmanship and has enchanted customers with its delightful creations since its establishment in 1880. Known as the originator of the teddy bear, Steiff combines artistic design with exceptional quality, that appeals to everyone from infants to adult collectors. On the other hand, SANYOCOAT has dedicated over 70 years to creating coats that meet the changing needs of consumers, focusing particularly on producing remarkable items that can be cherished across generations.

Product Features

The Steiff×SANYOCOAT Teddy Bear Houl showcases:

• - A trench coat and a cap made of the same high-quality fabric found in the renowned 100-Year Coat.
• - Stylish pants featuring the original SANYO Gingham pattern from the coat’s lining.

The teddy bear, Houl, embodies an adorable expression and a luxurious feel, thanks to the caramel-colored mohair that constitutes its body. This charming creation represents a fusion of both brands’ traditions and philosophies, aiming to capture the hearts of collectors and anyone who appreciates artisanal craftsmanship.

Note: The trench coat, cap, and pants are removable, adding an interactive element to this plush toy.

Summary of the Product

• - Product Name: Steiff×SANYOCOAT Teddy Bear Houl
• - Price: 88,000 JPY (including tax)
• - Size: 26cm
• - Materials: Made with mohair for the teddy bear and 100% cotton for the trench coat (with durable water-resistant properties)
• - Color Availability: Beige only
• - Total Production: Limited to 100 units
• - Release Date: September 6, 2025

Purchasing Locations

The Steiff×SANYOCOAT Teddy Bear Houl will be available at eight select SANYOCOAT storefronts and through the official Sanyo Shokai online store. Here are some participating locations:

• - SANYO ESSENTIALS Nihonbashi Takashimaya S.C., Tokyo
• - SANYO ESSENTIALS Daimaru Tokyo, Tokyo
• - SANYO ESSENTIALS JR Nagoya Takashimaya, Aichi
• - SANYO ESSENTIALS Hankyu Umeda Main Store, Osaka
• - SANYO Yamanaka Tokyo Midtown Hibiya, Tokyo
• - SANYO Yamanaka Ikebukuro-Tokyo Midtown Yaesu, Tokyo
• - SANYO Yamanaka Midland Square, Aichi
• - SANYO Yamanaka Ikebukuro Grand Green, Osaka

For further online purchases, visit the official SANYOCOAT website here: SANYOCOAT Online Store

About Steiff

Steiff, identified by the iconic