#United States #Los Angeles #Oat Milk #Minor Figures #Barista Oat

Minor Figures Unveils Innovative Oat Beverages at Expo West 2025

At the highly anticipated Expo West 2025 event, Minor Figures, a brand that has gained prominence in the barista subculture over the last decade, revealed two remarkable innovations in the oat beverage sector: Oat Lattes and Hyper Oat. With the ethos of combining responsiveness to café culture and sustainability, these products reflect the brand's commitment to a plant-based future with minimal environmental impact.

The Oat Lattes feature a blend of single-origin coffee and unique flavors such as Mocha and Cinnamon, catering to the growing demand for high-quality, café-style drinks that can be enjoyed at home without the need for specialized barista skills. This ready-to-pour beverage aims to deliver a convenient yet luxurious coffee experience directly to consumers.

Alongside the Oat Lattes, Minor Figures introduced Hyper Oat, a first-of-its-kind oat drink bursting with vibrant colors and flavors designed to enhance everyday consumption. Whether in coffee, smoothies, or cereal, Hyper Oat aims to provide a versatile, functional beverage that fuels what Minor Figures describes as a “flow state,” encouraging creativity and productivity in daily routines.

Additionally, Minor Figures is bringing back the Barista OatLite, now certified organic and offering a lighter option with 33% fewer calories than its predecessor. This product is perfect for those seeking healthier alternatives without compromising on the quality and performance that Minor Figures is known for among baristas and coffee lovers.

Since its launch in the U.S. market in 2019, Minor Figures has experienced significant growth, reaching a crucial milestone by becoming the second best-selling shelf-stable oat milk brand in natural food stores, a testament to its widespread acceptance among consumers. The brand owes this rapid expansion to strategic partnerships with notable grocery chains such as Whole Foods, Sprouts, and Kroger.

Sustainability Commitment and B-Corp Certification

At the heart of Minor Figures' philosophy is a commitment to sustainability and ethical practices. The company recently celebrated the successful renewal of its B-Corp certification, achieving an impressive score of 89.9. Stuart Forsyth, Co-Founder and CEO, highlighted this accomplishment, emphasizing their dedication to accountability and transparent practices, including refining ingredient sourcing and reducing environmental impact throughout their operations.

Forsyth stated, “Minor Figures holds steadfast to pillars of being 100% plant-based and always B-Corp. Our innovative approach to oat-based beverages not only enhances the flavors but also prioritizes the planet's health.”

Moving forward, Minor Figures plans to maintain its trajectory of innovation within the plant-based market while continuing to uphold its dedication to the specialty coffee culture. The brand is set to launch both Oat Lattes and Hyper Oat in 2026, further establishing Minor Figures as a key player in the expanding world of alternative dairy products,

As the consumer demand for sustainable and plant-based options continues to rise, Minor Figures stands at the forefront, ready to innovate for the future of beverages that make a positive impact. For more details about their products and ethos, you can visit their website or follow them on Instagram at @minorfigures.

By celebrating connection and community alongside high-quality plant-based offerings, Minor Figures aims to redefine what it means to enjoy a great beverage without compromising the environment. For those who appreciate a better cup and a better planet, Minor Figures embodies this dual commitment beautifully.