Launch of the TABETE × Manemacchi Collaboration Campaign
Linklet Inc., based in Toshima, Tokyo and led by CEO Yujiro Watanabe, has announced a new promotional partnership with Cocooking Co., which operates the renowned food sharing platform, TABETE, and Z Planning Inc., offering the financial planning service, Manemacchi. This collaboration aims to promote sustainability by addressing issues related to food waste and financial transparency.
Campaign Overview
The TABETE platform connects users with opportunities to reduce food waste in Japan. In contrast, Manemacchi helps individuals visualize their financial situations by providing tailored advice for improving personal budgeting. By joining forces in this campaign, these two platforms transform waste into value in their respective fields.
All participants who complete a free online budgeting consultation will receive a total of 3,000 yen in rescue pass vouchers to use on TABETE. This initiative encourages users to streamline their finances while fostering a sustainable lifestyle where they can give back to society. The campaign, titled "Smart Spending for a Better Future!" will run from April 16, 2026, to June 30, 2026, and the campaign can be accessed at
manemacchi.net/tabete.
Background and Purpose
The impetus behind this collaboration stems from a shared commitment to eliminating waste and enhancing the quality of life. The recent spike in living costs has heightened awareness among TABETE users, prompting a need to balance social contributions with the necessity of managing household finances. Both services tackle waste - food waste for TABETE and financial waste for Manemacchi - making this partnership timely and relevant.
The campaign seeks to help individuals convert unnecessary expenditures into