#Japan #Tokyo #Marketing Strategy #CMCre #Nakagawa Satoshi

Webinar Overview

CMC Research is thrilled to announce an upcoming live seminar titled, "Becoming a Company That Can Explain the Cost Effectiveness of Paper Flyers and Direct Mail (DM)". Set for October 15, 2026, from 1:30 PM to 4:00 PM (JST), this engaging session will be broadcast via Zoom, complete with an option for limited-time replay access.

Seminar Theme

The focus of this seminar is to explore practical marketing methodologies that integrate paper strategies with digital tools, specifically QR codes. Many organizations struggle with understanding the impact and effectiveness of their flyer and direct mail campaigns; however, our expert speaker, Satoshi Nakagawa, COO of Frame and Surface and CEO of miraNEX, will guide you through the essentials of visibility and accountability in paper campaigns.

Key Learning Points

This event is designed to enhance your understanding of the core principles behind effective paper marketing. Participants can expect to gain insights on:
1. Structural challenges that make improving flyers and DM campaigns difficult.
2. Utilizing QR codes to visualize and analyze responses effectively.
3. Constructing actionable lines of inquiry that lead to improved customer engagement.
4. The different metrics to focus on for flyers versus direct mail, with a keen eye on what improvements are necessary.
5. How to systematically reflect on and refine ongoing campaigns for better outcomes.

Target Audience

This seminar is aimed at professionals involved in marketing and sales within companies that employ flyers, direct mail, or similar promotional activities:

• - Marketing/Sales personnel aiming for clearer ROI assessments.
• - Agencies wishing to strengthen their client proposals with verified, practical information.
• - Anyone striving to back their marketing strategies with substantial evidence beyond "gut feel" or experience.

Seminar Details

• - Date: October 15, 2026
• - Time: 1:30 PM - 4:00 PM (JST)
• - Attendance Fees:

- General: ¥37,400 (including tax)
- Newsletter members: ¥33,660 (including tax)
- Academic: ¥26,400 (including tax)

• - Registration website: Visit Here

Expert Insights

Satoshi Nakagawa brings over 20 years of experience in IT consulting and system development from Hitachi. He has successfully led efforts to digitize traditional media and enhance the measurable results of classic marketing campaigns using QR codes— a method crucial for 'making the end just the beginning' of the marketing cycle.

The Structure of the Seminar

The seminar will be broken down into manageable sections to allow for thorough exploration of topics and include breaks for participant engagement:
1. Understanding the Why: Why do paper campaigns often get relegated to "just distributing materials"? We delve into the ongoing usage of paper campaigns and the hurdles to effective measurements and improvements.
2. Basic Design for Visualizing Paper Campaigns: Learn how to integrate digital insights with paper tools. What metrics should you track, and how do you maximize the effectiveness of your placements?
3. Practical Implementation for Increased Engagement: Learn the optimal positioning of QR codes, key areas to monitor on landing pages, and how to create pathways for conversions.
4. Analytics and Continuous Improvement: Examine which data points are essential for understanding campaign performance and how you can feed insights back into future initiatives.
5. Real-Life Case Studies and Q&A: Engage with examples from various industries to better understand application, plus a chance to ask the instructor your pressing questions.

Conclusion

This webinar is an opportunity not just to learn but to discuss, engage, and improve. Whether you're looking to refine your existing methodologies or just starting on your journey with digital tools in traditional marketing, this session will arm you with the necessary knowledge and frameworks.

Make sure to mark your calendars for October 15th. We look forward to seeing you and transforming how you approach paper and direct marketing strategies!