Midea Group's SPACE MASTER Appliances Set a New Standard for Space Efficiency at IFA 2025

Midea Group's SPACE MASTER: Redefining Efficiency in Home Appliances



At the IFA 2025 event, Midea Group, a renowned name in the home appliance industry and recognized as a Fortune Global 500 company, introduced its groundbreaking SPACE MASTER series. The concept behind this innovative product line is encapsulated in the phrase 'Same Size, Big Surprise.' This approach challenges the conventional expectations of space utilization for standard-sized appliances, promising not just efficiency but also an enhanced user experience.

Unparalleled Capacity and Advanced Performance



The flagship product of the SPACE MASTER series, the SPACE MASTER refrigerator, makes a statement with its industry-leading effective capacity of 443 liters. This surpasses the combined usable space of a conventional 336-liter refrigerator, a 66-liter mini-fridge, and a 31-liter freezer. The SPACE MASTER refrigator boasts a freezer capacity of 130 liters and features a fresh food compartment that is 47% larger than previous models. Inside, its innovative Infinite Shelf and Door Bin systems allow users to easily rearrange shelves to accommodate bulk items, ranging from tall milk cartons to oversized cakes and party beverage containers.

When it comes time to clean up after dinner, the SPACE MASTER dishwasher steps in as a true hero. Designed with a unique three-layer rack system, it can handle up to 16 place settings and has space for everything from large baking trays to tall glasses. Once activated, its rotating sprayers reach every nook and cranny, ensuring that no grease or crumbs are left behind, thereby providing unparalleled cleaning performance.

Laundry becomes a breeze with the SPACE MASTER washer-dryer. Its spacious drum can accommodate a full set of bedding or an entire week’s worth of laundry. The PowerMix Spray technology ensures that detergent penetrates deeply into every fiber, making the task of laundry effortless and efficient.

A Complete Appliance Set for a Clutter-Free Home



The other appliances within the SPACE MASTER family share the same design philosophy. The oven allows users to prepare mouth-watering roasts and elaborate banquets without the need for a bigger kitchen. The air fryer, with an additional 45% cooking surface compared to a conventional 8-liter fryer, ensures that every culinary need is met. Meanwhile, the cooling system boasts an ultra-slim profile and discreet design, offering exceptional cooling without taking up excessive space.

By mastering space, the SPACE MASTER series empowers users to take control of their lifestyles and living environments.

About Midea and Midea Group



Founded in 1968, Midea Group is a global leader in technology and home appliances, ranking 246th on the Fortune Global 500 list for 2025. As one of the world's largest appliance manufacturers, Midea focuses on six high-growth business pillars to pave the way for a smart home future. These include smart home technology, industrial technology, construction technology, robotics and automation, Midea Healthcare, and Annto Logistics.

With innovations like SPACE MASTER, Midea continues to push the boundaries of what is possible in the world of home appliances, ensuring that users enjoy a seamless blend of functionality and practicality while embracing modern living.

Topics Consumer Products & Retail)

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