CHEQ Appoints Kyung-Chul Park as New General Manager for APAC Region

Introduction

CHEQ AI Technology, a global leader in security solutions for marketing, has made a significant strategic move by appointing Kyung-Chul Park as the new General Manager for the Asia-Pacific (APAC) region. Effective July 1, 2025, this appointment is aimed at bolstering CHEQ's presence in the APAC market and enhancing its customer base. Known for its innovative approach to securing marketing investments, CHEQ is now set to leverage Park's extensive expertise to accelerate its growth in this vital region.

Background on Kyung-Chul Park

Kyung-Chul Park is not new to the world of technology and marketing. With a stellar track record at renowned global SaaS companies such as Salesforce, Adobe, and Treasure Data, Park brings a wealth of experience in strategic design and execution, particularly in CRM and digital marketing. His capabilities extend across multiple disciplines, encompassing pre-sales consulting and customer success, thus equipping him to drive enterprise growth and navigate complex market dynamics effectively.

In his new role, Park will focus on forming a cohesive ‘Go-to-Market’ strategy that integrates marketing with security, optimizing the value delivery from CHEQ’s offerings across APAC.

CHEQ: A Leader in Security Solutions

Founded in 2016 by engineers from Israel’s 8200 Intelligence Unit, CHEQ has established itself at the forefront of developing security platforms tailored for the AI era. With technologies capable of identifying legitimate user traffic versus malicious bots, CHEQ ensures businesses are shielded from advertising fraud and data breaches. Boasting real-time traffic identification and stringent security checks, CHEQ protects businesses by steering their marketing investments towards tangible outcomes.

Currently, CHEQ's solutions are utilized by over 15,000 companies worldwide, demonstrating its prowess and recognition as a leading cybersecurity vendor. The firm’s innovative strengths and advanced technology have garnered global acclaim, enabling it to support clients in overcoming growing cyber threats effectively.

Future Directions under Park's Leadership

With Park at the helm, CHEQ will prioritize several key themes for its operational strategy in the APAC region:

1. Visualization and Mitigation of Invisible Fraud in Digital Advertising: Enhancing transparency about deceitful access points that undermine advertising effectiveness.

2. Strengthening Go-to-Market Structure Across Major APAC Markets: Expanding operations in key countries including Japan, Australia, Singapore, and South Korea to maximize market penetration.

3. Establishing a Seamless System for Implementation and Results with Partner Companies: Jointly developing frameworks with partners from initiation to outcomes, ensuring productive utilization of CHEQ’s solutions.

Message from Kyung-Chul Park

In his address as the new General Manager, Park expressed his vision for CHEQ’s role in tackling the complex and elusive challenges of invisible fraud. He stated that CHEQ’s solutions are essential for safeguarding both business growth and consumer trust. He aims to blend security and marketing perspectives to solidify CHEQ's market strategy and deliver enhanced value to customers in Japan and across Asia.

Conclusion

As CHEQ continues to champion the importance of security in marketing, it remains committed to empowering businesses for reliable growth. Under the leadership of Kyung-Chul Park, CHEQ is set to navigate the evolving APAC landscape, navigating complexities while ensuring that security takes precedence in every marketing endeavor.

For inquiries related to this announcement, please contact CHEQ Japan.

CHEQ Japan, 1-5-1 Marunouchi, Chiyoda-ku, Tokyo.