Bentayga Something Blue
2026-02-27 16:00:45

Experience the Exclusive Bentayga Something Blue Celebration by Mulliner at Roppongi Hills

Discover the Bentayga Something Blue Collection



Bentley Motors Japan recently hosted a remarkable exhibition titled the "Bentayga Something Blue Collection by Mulliner," displaying a unique luxury SUV designed exclusively for the Japanese market. Taking place on February 21 and 22, 2026, at the scenic Roppongi Hills, this event celebrated the theme "Something Blue is by the side of women living in the now."

An Immersive Experience


The exhibition area was transformed into a lively, joyous environment filled with blue flowers and soft natural light, creating a sense of refined elegance. At the center, the exclusive edition of the Bentayga, limited to just 10 units in Japan, stood proudly, exemplifying its delicate color scheme and eye-catching presence.

Additionally, the event showcased the "Bentayga Atelier Edition," which resurrects some of the traditional colors from Mulliner. This edition highlighted the multifaceted charm of Bentley, contrasting beautifully with the enchanting aura of the Something Blue experience.

Engaging Workshops and Sensory Experiences


The celebration did not stop at mere visual pleasure. Attendees had the opportunity to engage in hands-on workshops, creating original tea stands and leather key charms. These activities allowed guests to fully immerse themselves in the world of Something Blue, appealing to all five senses and deepening their connection to the experience.

Insights from Bentley's Brand Director


Prior to the exhibition, a media preview welcomed Katsu Nishisato, the Brand Director of Bentley Motors Japan, who shared insightful perspectives on the inspiration behind the collection. He explained that the name "Something Blue" draws from the popular wedding tradition of including four notable items that bring good fortune to brides—"Something Old, Something New, Something Borrowed, and Something Blue." In particular, the term "Something Blue" resonates with the modern woman and encapsulates experiences dear to her. Nishisato eloquently described the symbolism of blue, referencing the vivid shine of blue sapphires, the delicate appearance of bluebells, the casual essence of denim, and the liberating blue skies that stretch beyond the horizon.

He remarked, "Blue is not just a color; it reflects scenes that accompany women's daily lives, enhancing their style and spirit every time they wear it. With this model, we aimed to craft a vehicle that embodies these sentiments, designed in collaboration with female designers from our bespoke division, Mulliner. This exceptional vehicle is tailored to resonate with the contemporary woman."

A Vision for the Future


Looking ahead, Nishisato commented on Bentley’s commitment to continually exceed customer expectations by delivering unique experiences. He highlighted the brand's distinctive ability to offer a diverse lineup that resonates within the luxury market. "It’s rare to find a brand with such a balanced selection that connects with fashion and lifestyle aspects, and our ability to suggest multifaceted appeal is our strength.

A Retail Fair will run alongside the exhibition, allowing customers to explore the Bentayga Something Blue Collection and the Bentayga Atelier Edition at Bentley’s authorized dealerships. Interested individuals can inquire about these exclusive models, making this a perfect opportunity to delve deeper into the luxury offerings.

Retail Fair Details


The upcoming Bentley Retail Fair will be held on a series of dates across Japan:
  • - Tokyo: March 7-8
  • - Yokohama: March 19-22
  • - Nagoya: March 14-15
  • - Osaka: February 26 - March 1
  • - Fukuoka: March 7-8
  • - Hiroshima: April 4-5
  • - Sapporo: March 28-29

Stay tuned to the official Bentley website for more information about the fair: Bentley Retail Fair.

Experience the elegance of the Bentayga Something Blue Collection by Mulliner, where luxury meets the essence of contemporary living.


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Topics Consumer Products & Retail)

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